100-150 DISCIPLES: One of the key things that I like to explain to audiences is that we don’t actually need as big an audience as we think we do.
If we want to get, say, 10 or 12 new ideal ‘sweet spot’ clients, what we really need is probably about 100 to 150 people who are devoted to the outcome that you can help them achieve.
Now, I refer to these people as disciples, because the word disciple means devoted.
In order to uncover your 150 or 100 disciples, all we really need is about a thousand people.…
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