Bluewire Media Web Strategy Blog

In Brian Solis’ new book “What’s the Future of Business?“ I was struck with what I think are the two real challenge faced by many marketers and businesses.

The first challenge is trying to get off the never ending treadmill of “responding to negative” client experiences (so that we can focus on the positive).

The second challenge is in actually creating the positive experiences because we must cross a chasm and go through the discomfort of trying things that don’t work.

Yes it’s time to invest in proactive experiences… Experience is everything.

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Let me share a shocking secret..! I’ve always been a fan of email marketing over social media like Facebook, Twitter and LinkedIn.

[I actually consider email the original form of social media, since it's personal, social, can go viral, but let's treat them separately for now.]

Whilst social media steals all the headlines, email marketing is the secret ingredient of content marketers.

Email punches way above its weight. Here’s why.

Why do I love email marketing?

1. It’s more personal and intimate.  It’s a bigger commitment to submit your name and email address and grant access to your inbox, compared to clicking Like or Follow once.…