Sam McIntosh, founder of Stab Magazine, talks to me about starting a magazine from scratch, taking it digital and how the audience must come first every time. He shares details on how he builds partnerships to generate huge website traffic and social media shares.
What worked well
- Discover how the website and magazine worked together.
- If you get the right news, you will get the right traffic.
- Wrote a book “How to surf” with Taj Burrow. It became a best selling book, they used that cash as a kickstarted and Stab Magazine was eventually born.