I caught up with Andy Crestodina, author of Content Chemistry at Social Media Marketing World. I got 60 seconds with him to share with you a snap shot of what he covered in his Advanced Analytics and Conversion session.
Advanced Funnel Analytics
Tips for a good email sign-up form (because most are pretty ordinary).
What are you promising to deliver?
Is your sign-up clearly visible?
Does any else even read your material?
For example, “join the 5,500 people who receive bi-weekly web marketing tips!”
Andy invited me come and speak at his and Amanda Gant’s Wine and Web event a few days later in Chicago.…Continue Reading