What is the point of content marketing? Isn’t it to influence people to say ‘YES’?
- YES I trust you
- YES I will share your content on social media and with my email list.
- YES I will download your e-book
- YES I will purchase your product
The video below is a hand-drawn animation that summarises research conducted by Robert Cialdini and Steve Martin on the science of persuasion – influencing others to say ‘YES”. According to Cialdini and Martin there are six universal principles that can be used to influence human behaviour.…
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