The theme through all of these is Lachie’s natural gravitation towards the news – how to make it, how to get coverage, and how to understand the news cycle to use it to boost stories.…
“On the web, you are what you publish” David Meerman Scott
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
In this show Adam shares his bitter sweet blogging experience. We started out with barely any traction, even after 287 blog posts over 2 years. The mantra “create great content and they will come” is only half the story.
Your blog articles need eyeballs! And the best way to do this is via blog syndication and guest blogging.
What is Wrong with Customer Service and How can Marketing Fix it?
Customer service is constantly being compromised by companies who prioritize other departments. This should not be happening because companies need customers and clients to survive. The culture in so many companies today has put competition ahead of customer retention. Instead of driving to make existing customers happy, many companies continue to focus on winning over new customers. These companies need to understand that they are spending more on customer acquisition but then not doing anything to try to retain those customers which is essentially wasting the investment and alienating the customers they paid to acquire in the first place.…
In episode 21 we looked at techniques that have helped us improve our website development project times from 6 months to 4 weeks. Particularly the importance of communication. It’s based on my guest post for Odesk.
>> If you listened to the podcast, we’d really appreciate you leaving a review over on iTunes. It really helps with the visibility of it and helps us get more great guests along to the show!
Show notes
We dig into the 4 key elements that help your website project run smoothly:
Get decision makers involved in the planning early
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
In episode 17 we looked at the basics of how to grow your email list. Things like housing your flagship content on a landing page, with a simple form where people can enter their name and email address in exchange to for it. Plus things like removing the main navigation to remove distractions. In this episode we step it up a notch and look at the more advanced tactics to amplify the growth in your email list.…
“When you have the foundation in place, social media can amplify your efforts and see your results explode.” ~ Toby Jenkins
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…