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Ask Smile Artistry Case Study
Smile artistry wanted to try something different when they put this video rich site together. How do we present our information in the way that people will absorb it and engage with it? Video turned out to be the answer and the site has taken off.
Project Inclusions
Objectives
- Drive email and phone enquiries to Smile Artistry dental practice
- Present content in an interesting and engaging manner
- Answer questions that people might have about cosmetic dentistry
Outcomes
- Conversion rates are very clear through Google Analytics tracking
- Engaging video content has generated significant enquiries
- Content search, organisation and presentation quickly answers the website visitors’ questions
Solution
- Internet strategy brainstorming session determined the best way to organise the content of the website
- Website designed from existing corporate style guide and collateral
- Website designed with best practice useability guidelines
- Content created and videos posted to Youtube.com then linked back to the website
- Search functionality to enable users to find information very quickly
- Integration with Google Analytics
