AWPI Case Study

Overview

Australian water polo had a huge amount of content and an engaged audience accustomed to finding out results and news online. A bit of cosmetic work upfront along with re-organising the information made the website much more user friendly. As a not-for-profit organisation, Australian Water Polo have continued to innovate to reduce costs and maximise revenue through their online strategy.

Objectives

• Reorganise content
• Update the website design as the primary communication channel
• Improve the management of the site content for multiple users
• Advertise major sponsors
• Sell merchandise and equipment online
• Communicate with, and engage members

Outcomes

• News and game results are posted daily from around the world by multiple administrators.
• Resources for coaches and players are regularly updated.
• News is now distributed via email on a weekly basis rather than a 3 monthly newsletter which cost thousands of dollars to print.
• Recruitment notifications for coaching, refereeing, management and administration positions are emailed directly to the membership base.
• Orders and payments are lodged and processed securely online rather than by fax and phone.
• Site usage is close to 40,000 visitors per month demonstrating a very high level of engagement with the content and facilities.

Solution

• Phase 1: Redesign and restructure the website based on a content management system.
• Phase 2: Setup an email marketing system to replace the old printed quarterly newsletter.
• Phase 3: Setup online shopping facilities.
• Phase 4: Integrate the site with the specialised tipping and scoring system.