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BAA Case Study

The collaboration between BAA and Bluewire Media has helped BAA to deliver more money to their chosen charities.

Screenshot of Brisbane Advertising Association's project

Overview

Online is a great medium for charitable organisations. The collaboration between BAA and Bluewire Media has helped BAA to deliver more money to their chosen charities – the Royal Children’s Hospital Foundation and the Starlight foundation.

Objectives

  • Increase database
  • Increase members
  • Communicate to members
  • Process ticket purchasing online
  • Email invitations and reminders

Outcomes

  • Increased database from 600 – 2,500 contacts
  • Increased Facebook fans from 0 to 168
  • Increased members from 200 to 400
  • Processed $100,000+ in ticket sales online
  • Saved 20+ hours of committee time per lunch (4 per year)
  • Emailed event invitations and reminders saves $1000+ per lunch

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