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BAA Case Study
The collaboration between BAA and Bluewire Media has helped BAA to deliver more money to their chosen charities.
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Overview
Online is a great medium for charitable organisations. The collaboration between BAA and Bluewire Media has helped BAA to deliver more money to their chosen charities – the Royal Children’s Hospital Foundation and the Starlight foundation.
Objectives
- Increase database
- Increase members
- Communicate to members
- Process ticket purchasing online
- Email invitations and reminders
Outcomes
- Increased database from 600 – 2,500 contacts
- Increased Facebook fans from 0 to 168
- Increased members from 200 to 400
- Processed $100,000+ in ticket sales online
- Saved 20+ hours of committee time per lunch (4 per year)
- Emailed event invitations and reminders saves $1000+ per lunch



