Brookwater Case Study

Overview

Brookwater had very specific problems to solve initially. The rebuild has seen its website become increasingly useful as a lead generation tool for their property sales and event promotions teams. Greater Springfield is a huge vision and it’s great to translate that vision into a web design that works!

Objectives

• Increase search engine ranking
• Increase website property enquiries
• Reduce maintenance costs
• Report on website performance

Outcomes

• Increased organic searches from 13.2% to 41%.
• Increased website enquiries from 1 per year to 2.5 per week.
• Reduced maintenance costs from $1500 per change to $700 per month for unlimited text and image changes.
• Full reporting including unique visits, website hits, conversion statistics and popular content.