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Hypoxi Case Study
From impossible to find, to top of the charts, the Hypoxi web design and online strategy has helped them to leverage their enormously successful PR campaigns and help to build the bond between the head office and the studios.
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Objectives
- Increase search engine ranking
- Capture leads from PR
- Provide locations of Hypoxi studios
- Engage Hypoxi’s databases
Outcomes
- Ranked on the first page of Google world wide
- Increased web enquiries
- Grown database of contacts
Solution
- Phase 1: The website was re-programmed to allow search engines to “find” it.
- Phase 2: Website re-designed to present more information and bring it up to date with brand guidelines.
- Phase 3: Setup email marketing system and designed an email template. Bluewire Media has then managed this email marketing to ensure a professional look and feel. Hypoxi has run monthly email competitions to engage their database.
