"87% of business purchase decisions start on the web!"

Verne Harnish
Fortune Magazine's Top 10 Minds in Small Business.

Are you missing out?

Even with a superior product or service, if you can't be found online, you're not meeting your full potential. You're missing out on a whole portion of your target market because they can’t find you when they go looking for what you offer. Or if they can, they can't develop enough trust to actually make the call to get in touch or commit to a purchase.

Our DIY Web Strategy Toolkit is right for you if:

• You want to take control of your online presence,
• You want to build trust and increase sales,
• You know success lies in details,
• You know that having a plan for handling your business online is important, but you need a hand in constructing one; and
• You want to succeed online, but would prefer to do it yourself with all the information you need for just AU$247, rather than pay a team of consultants for $3,950.

Be top of Google & top of mind!

A web strategy is your online plan to ensure that when your target market goes looking, they find you.

We’ve been planning and implementing web strategies for businesses big and small for six years and what we know is that every single business while being vastly different in size, goals and products or services has some fundamental similarities:

• We all want to build trust,
• We want our target market to find us, over our competitors when they go looking; and
• We want to build relationships with our customers that keep them coming back, time and time again.

A Bit Of A Background

Our web strategy workshops are three-hour consultations. A team of our web strategy advisors works with you to develop a plan for your business online. We find out who your buyers are (or who you want them to be) and we make absolutely sure that where they are online, you are online. By the time we are done you have:

• A 12 month road map that helps you stay on track and measure your business goals,
• Assigned tasks for each team member, because without your whole team’s commitment you won’t make the most of the opportunity,
• Social media guidelines specific to your organisation – so everyone is accountable and the risk of stuff-ups is negated; and
• A world class web strategy that will build trust and win customers on its way to fruition.

That workshop costs $3,950 and we know it’s not in everybody’s price range. So we’ve developed an alternative.

With the monster shift in buyer behavior, connecting with prospective and current clients via the internet is crucial. Yet, most companies don't have a handle on the current strategies and tactics necessary to do this.

When I saw Bluewire Media's Web Strategy Workbook – I was blown away. They have created an easy way to help companies define their digital marketing strategy themselves. For just a few hundred dollars, they are providing million dollar ideas. Don't even think about – get a copy for your team today.

Eric Keiles
CMO, Square 2 Marketing
Co-Author of the Book, Reality Marketing Revolution

How to build a winning web strategy, revealed

Over the years we’ve developed a whole range of tools to aid the process of building web strategies that are clear and easy to implement. We use them in our workshops.

But we became aware that there are a whole stack of businesses out there who could be benefiting from a web strategy that aren’t. Perhaps you’re too busy to have a consultation, or don’t want to fork out the $3,950 it costs right now?

We still want you to benefit, so we published many of our tools online, free of charge.

The take-up was astonishing

Once we published our tools on our website it became clear just how many of you are serious about getting ahead online. You want to build your business, you want to connect with your customers. You want to be top of Google and top of mind. But there was still something stopping you from making the most of the web.

You had the tools but not the instruction manual

What you don’t get when you use our free tools is the context in which to use them. You don’t get the explanations that come with our workshop. In fact you don’t get the workshop documents at all.

You’re also missing the applied experience that comes from helping businesses succeed online time and time again. You miss the know-how of our advisers who can tie your business goals to online platforms and make it work.

Now That's Changed

We’ve condensed and crystallised everything we share in the workshop into an instruction manual so you can build a web strategy that shines, DIY style.

It’s written with everything we’ve learned in six years of reading, consulting, living and breathing web strategy in mind.

It’s our DIY Web Strategy Toolkit and here’s what it includes:

Previously Un-released Information

The web strategy workbook The one we use when we conduct our workshops.

Three completed web strategy planning templates One for selling a product, one for a professional service and one for a not-for-profit to give you a nudge in the right direction no matter what your business is.

A completed sample 12 month road map So you can see how you might plan ahead.

Your own copy of the 12 month road map To put into practice.

The step-by-step instruction manual Which includes all the tips, ideas and knowledge we share when we do the web strategy workshop personally. We’ve even added scripted examples so you’ll know how and why you should approach the workshop just so.

Plus the free tools, already available on our website:

• Web Strategy Secrets - our explain all, jargon-free e-book on what web strategy actually is and why you should care,
• The Web Strategy Planning Template – the only web tool internationally recognised by David Meerman Scott, marketing strategist and best-selling author of The New Rules of Marketing & PR. It will change the way you think about your business online; and
• Three sets of Social Media Guidelines so you can pick which best suits your business needs.

What a great practical guide to marketing on the social web! As a web copywriter with quite a social media following, I get a lot of small business clients asking me to help them prepare their social media strategy. Unfortunately, this isn't something I'm qualified to do. FINALLY I have somewhere to refer these clients.

Bluewire Media's Web Strategy Workbook steps you through the process required to plan your approach to the web and social media. It's full of helpful, practical advice and actionable steps, and in my opinion it's a must-have for any business attempting to manage their own web marketing.

Glenn Murray (@divinewrite)
Author of SEO Secrets,
Copywriter at Divine Write

Our DIY WEB STRATEGY TOOLKIT IS PERFECT, IF YOU:

• Own your own business and can't wait to get a head start over competitors
• Are in charge of marketing and want to 'drive' your web strategy & social media internally
• Can't quite convince senior management to engage a web firm to help - this an ideal stepping stone!
• You are the CEO, MD or GM looking to dip your toes in the water
• You want to get everyone in a room for a workshop but not sure the best approach

Our final message to you

If you use the DIY Web Strategy Toolkit to conduct your own workshop and then follow through with the plan you forge, you will see results.

We know this because this is the methodology we have used to build our online presence. We’ve topped Google in our areas of business, won clients and ultimately grown our business from the ground up.

We want you to succeed and we’d love to hear how you go. If you have any questions you feel have been left unanswered, call us on 1300 258 394 and we’ll walk you through the answers.

If you're not completely satisfied within 30 days, we'll refund your money! That's our promise to you.

Here's to your success on the web,

And the Bluewire Team

Buy Yours Now for AU$247

• Instant Digital Download
• Pay with PayPal or Credit Card
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P.S. This workbook is exactly the same as what our VIP clients use.

Our VIP clients use the exact same workbook when they are developing their web strategy with Bluewire consultants. You'll get exactly the same workbook with clear instructions on how to replicate the workshops we run.

After reading my bestselling marketing books, many people reach out to ask how to get started. I point them to the (Web) Marketing Strategy Planning Template that I co-developed with Toby & Adam at Bluewire Media. However some people then want to take it even further and run their own workshops to flesh out their strategy and implement a road map. For those people, I can recommend the Bluewire DIY Web Strategy Toolkit, Now you can get the how-to instruction manual, so that you can develop your own web marketing strategy in-house.

David Meerman Scott (@dmscott)
Bestselling author of The New Rules of Marketing and PR, six months on the BusinessWeek bestseller list, now in its third edition. More than a quarter million copies sold in over 25 languages from Arabic to Vietnamese.

P.P.S. We've used this exact process to become #1 on Google

Internally, we've used this workshop to develop our web strategy that has seen us become #1 on Google for Web Design Brisbane (the most competitive keyword phrase in our industry) as well as Social Media Speaker. Plus our blog has been named one the Top 25 Business Blogs in Australia. The results will come - we guarantee it!

Download it now.

Buy Yours Now for AU$247

• Instant Digital Download
• Pay with PayPal or Credit Card
• 30 Day Money Back Guarantee

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