Automated Campaigns

Bluewire Media’s optional Campaigns Module allows you to engage your customers in real one to one marketing dialogue. You can create a series of email and SMS messages that are triggered automatically, based on the consumer's profile and interactions across any time frame.

With the Campaigns module you can:

• Set up a series of messages delivered at intervals you set. Ideal for mini courses, newsletter series, pre and post sales and service communications.
• Automatically send Birthday specials to your customers 5 days before their birthday and a Happy Birthday greeting on the day.
• Create an Event campaign that automatically confirms registered attendees, promotes viral marketing to colleagues, sends reminders and even feedback surveys.
• Automatically send targeted messages to customers based on the links or images they click in a message, or what they select from a web form.
• Trigger targeted messages based on items a prospect has selected within an online form or any link they've clicked within an email.
• Manage online competitions with ease.

Why Use Campaigns?

You've decided to plan your next campaign several months in advance. You have identified the messages you need, written the copy, created what if scenarios (e.g. if messages bounce, resend 4 days later or send SMS instead), spruced up your tired looking emails, and even had the plan reviewed by your colleagues for quality and logic flow.

Now, the only hurdle left is to get your in-house developers/vendor to develop a few lines of code that will take care of the business rules you want to implement for the campaign.

You've just come to a sad realisation... your development team has too many other 'more important' things to do, or your vendor takes time getting back a quote that, in any event, won't be done before the campaign's deadline.

Bluewire Mail's Campaigns module gives you the power to do all the things you want to do with email marketing but never could. No longer do you need to bug your developers or vendor, or for that matter, the CFO.