Email Sales Copy Template

Here is a template to serve as your guide to writing successful email sales copy.

Best Practice

The template follows Email Sales Copy best practice to convert more subscribers into customers. Customise this proven email sale copy template to suit your products and services.

Includes an example and step by step breakdown

This Email Sales Copy Template takes you through all of the critical elements of great sales copy and an example for each. The elements covered include: from address, subject line, problem or pain point, offer, opt out, value proposition, urgency/scarcity, picture, the future, risk free guarantee, questions, sign off, signature and postscript (PS).

Two Pages (162 KB - PDF)

Print it out and keep it on your desk for easy reference or share it with your team.

Join over 15,506 fellow marketers worldwide

Marketers, business owners, entrepreneurs and corporate professionals in over 95 countries use the free marketing templates from Bluewire Media.  

Web Marketing That Works

One of the 33 free marketing templates from our book,  Web Marketing That Works.  Written for time starved business owners and marketing professionals.

Feel Free To Share

If you find it useful, please feel free to blog about it, tweet it, link to it and share it with the world! 
The Email Sales Copy Template is free and licensed under Creative Commons License, Attribution 3.0. This means you may edit or build upon the work and even use it commercially, but you must give the original author proper attribution. Thank you!

The requested attribution is a link to this Email Sales Copy Template page at

About the authors

Adam Franklin and Toby Jenkins are the authors of Web Marketing That Works. They host an iTunes podcast and are the founders of the marketing firm Bluewire Media.  They are recognised entrepreneurs, bloggers and speakers, and have released over 37 free templates to an active marketing community of over 15,506 people.

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