Your company's business objectives are the first consideration.

Determining what you plan to achieve from the website is important and it means collaborating with different stakeholders to work out how their various goals can be achieved. As well as increasing enquiries or online sales, you may want to streamline business processes like recruitment, billing or your sales process.

Understanding your customers is very important.

People will come to your website to achieve certain things, so making that website experience easy and fulfilling is the key to them engaging with your organisation.

Planning and strategy are the final ingredient in a successful web design project.

Intelligent strategy and thorough planning will ensure your website is an effective and valuable tool for your company and its customers.

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Description of Terms

User Experience (UX) or Usability	is a term given to how easy a website is to use. The more
Analytics Review	is a review of your Google™ Analytics to see which pages are most popular, where people are visiting from & how long they are staying.
Competitor review	is a review of companies' websites in similar or related sectors, both locally and internationally.
Front line staff survey	is where you get input from the front line staff who regularly deal with your customers.
Customer survey	is where your customers are asked what they’d like to achieve on your website and with your organisation.
Card sorting	is an activity that involves group of customers sorting information into logical categories and then naming them.
Listening Labs	involve observing people navigate your website and listening to them as they talk through what they are doing and why. It helps gain an understanding of the end user.
Expert reviews	involve gaining advice from other leading digital experts. Their experience provides very valuable insight for your project!
User Testing	is an activity where users navigate your website and attempt to complete certain tasks.  Mouse movement & audio feedback is recorded for you to view & this process helps us improve your website's usability.
Brainstorming & planning workshop	is a workshop to brainstorm ideas and to plan the website strategy.  Ideally a customer and front line staff member can attend.
Technical specification	is a document that outlines all the technical details of your project.
Information architecture (IA)	is what you may call the site map. It is a very important factor as all successful websites have intuitive navigation systems that improve the "findability" of information.
Keyword report	is a document that will reveal the most popular phrases people type into Google™ to find your website.
Website audit	will reveal where your website currently appears in search engines for key search terms as well as its Google™ Page Rank and number of incoming links.
Creative brief	will outline the direction for the design of the website as well as the tone & voice of the language used on the website.
Project objectives, strategy & scorecard	documents the business goals for the websites, the strategy to achieve them and a scorecard with success criteria.
Project Timeline	outlines who is responsible for what & when and also outlines approval milestones.
Content & SEO strategy	outlines the strategy for the content as well as SEO keywords for which to optimise each page.