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Methodology

(PDF)Bluewire Media Methodology (244kb)

Step 1 Step 2 Step 3 Step 4 Step 5
Web Strategy Website Blueprint Content Design Develop Deploy Updates & Support Online Marketing  
Time Frame 1 Week 1-2 Weeks 1-3 Months Ongoing Ongoing
Effort 40% you, 60% Bluewire

40% You
60% Bluewire

40% you, 60% Bluewire

40% You
60% Bluewire

10% you, 90% Bluewire
10% You
90% Bluewire
50% you, 50% Bluewire

50% You
50% Bluewire

30% you, 70% Bluewire

30% You
70% Bluewire

Budget Estimate $3,950 $7,950-$18,950
(includes web strategy)		 $15,000-$100,000 $1,850–$8,250 per package $1,950-$24,840 per package

Web Strategy
Private Workshop Two (2) hour session facilitated by two (2) Bluewire web strategists. You’ll get a web strategy health check, a workbook & roadmap and your completed One Page Web Strategy Plan.
5 hours Five (5) hour block of our developers’ time to kick off the first step of your strategy!
Website Blueprint
Listening labs Interviewing customers & front line staff  
Expert Consultants Consulting with our team of digital experts from around the world about your project
Customer surveys Surveying users from your target audience to discover their needs  
Front line staff surveys Surveying front line staff to discover their needs & suggestions
Card sorting Activity with customers to sort content into logical categories
User Testing People are recorded using your website & attempting certain tasks
Competitor review Reviewing competitor & industry related websites
Analytics review Reviewing current site analytics
Brainstorming workshop 2-3 hour workshop with project team & stakeholders to define the project  
Deliverables Project’s blueprint - project specification, information architecture, content outline, keyword report, creative & copy brief, digital strategy & scorecard, implementation plan
Proposal Quote to execute the content, design, develop & deploy step
Content
Copywriting Writing the copy (ie. words) for your website
SEO descriptions Writing SEO friendly page titles and search descriptions
Design
Wireframes Designing the layout of your site focusing on usability
Visual Concept Designing the visual concept
Develop
Develop Developing the project into a BETA (test) version
BETA launch Uploading the BETA project for client approval
Deploy
Install, Test, Train & Document Install and test the website and then train you how to use it
Launch Launch the project!!
Updates & Support
Direct access Contact the Help Desk via phone or email to speak directly to a developer. We are committed to a same day response for updates
Phone support Business hours phone support
Fresh website content Keep your website up to date with regular updates
Online Marketing
Email Marketing Email marketing program to communicate with your database
Search Engine Marketing SEM program to drive targeted traffic to your website with Google Adwords
Search Engine Optimisation SEO program to drive targeted traffic to your website
Social Media Marketing Facebook, LinkedIn, Twitter, YouTube and blog strategy and marketing