SEM (search engine marketing) can be one of the most cost-effective methods of marketing available.

Bluewire Media partners with the market leader in SEM, Reload Media, so you can be guaranteed of results.

A Brisbane based Google AdWords™ Qualified Individual will monitor your campaigns to ensure the best possible sales conversion rates.  They will also maximise your online revenue and quantitatively measure your campaign's effectiveness.

All SEM programs are run in partnership with Reload Media.

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SEM For Beginners (Search Engine Marketing)

*This quote will remain valid for 30 days.
*This is based on a 12 month agreement

*Payment terms: 100% upfront payment prior to project commencement.

Description of Terms

Search engine marketing (SEM)	A form of internet marketing that involves paying for advertisements (sponsored links) to appear on search engines.
Google Adwords™	Google’s advertising product that displays your ads to people searching for your products.
Google Adwords™ Qualified Individual	Individual who's passed the Google Advertising Professionals Exam and has Google's recognition as a tested and proven AdWords expert.
Pay Per Click (PPC)	Search engine advertising where you only pay when your ad is actually clicked on.
Cash Back	At the end of each month, we will credit you with money towards your online advertising spend.
Targeted Keyword Phrases	We will create online marketing campaigns that target keyword phrases in the search engines.
Initial SEM Short-Course	We will conduct a one-hour SEM short-course with you and your staff, bringing you up to speed with the technical jargon, the reporting format, and getting you familiar with SEM.
Creative Ad Copy Writing	We will write and create search engine advertisements that maximise your campaigns' Quality Score and ad performance.
Advanced Campaign Statistics	We will monitor and report on how many referrals your site is receiving from SEM ads, including details such as impressions, clicks and click-through-rates.
Quantified Conversion Tracking	We will monitor and report on the most important facet of your online campaigns; the conversion from clicks to sales and how much each sale is worth to your business.
Placement Targeted Campaign Management	We will create and monitor campaigns that get your ads appearing on other ad-supported websites.
Industry Targeted Campaigns	We will create online campaigns that are targeted towards the keywords that are being searched in your industry, providing you with high quality traffic.
Multi Platform Campaigns	We will create online campaigns across a whole variety of online marketing platforms including Google, Yahoo!, MSN, Facebook, and more.
Detailed Web Traffic Analytics	We will provide detailed web analytics reports that show how your online campaigns are generating web traffic.
International Targeting in Geographic Regions	We will create campaigns that get your ads showing in locations around the world.
eCommerce Sales Tracking	We will set up an eCommerce tracking module for your existing checkout system and report on its performance.
Landing Page Campaigns	We will create new landing pages on your website (one per month) and create campaigns that send users straight to these pages, increasing the chance of sales for your business.
Google Maps Advertising	We will create campaigns that get your ads showing in Google Maps.
Banner Ad Management	We will manage your online banner ads (up to 3 at a time) and facilitate the process of getting your ads appearing on quality sites.
Consulting Call	We will call you to discuss your campaigns' performance and ongoing requirements.
Campaign Reports	We will produce a report which shows how your online advertising dollars have been spent and how this has translated into visitors to your website and sales for your business.