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SEO tips
Facts
- More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy.
- Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year Q1).
- Up to 85% of searchers ignore paid listings
- 63% of the top natural (organic) listings get clíck throughs.
- Natural (organic) search results convert 30% higher than PPC.
Tips
SEO takes time, commitment, skills and effort - it is rarely a 'magic wand' solution. But its purpose is to increase relevant traffic to your website and generate more revenue.
So here are some tips for you:
5 TIPS for getting LINKS to your WEBSITE
- Publish articles on other websites in exchange for a 'backlink' to your website.
- Contribute to relevant forums and reference your website.
- Acquire links from relevant websites - (eg. ask suppliers, beneficiaries, industry associations etc to link to your site.)
- Publish press releases online
- Add your website to quality directories
5 TIPS for BETTER KEYWORDS
- Use keywords that reflect what your target market will want to find on your website - NOT for terms no one has ever heard of.
- Add and update 'keyword-rich' content on your website - "fresh content is king." A good way of doing this is writing a blog.
- Have your keyword in your website domain name.
- Use very specific keyword combinations rather than unspecialised general terms. (eg."computers" offers 1,170,000,000 results on Google and "Dell laptop computer repairs Brisbane" offers 11,400 results.)
- Use your keywords in Page & Article headings because they have a higher weighting.
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