Social media (aka Web 2.0) strategy is a new and important consideration for your company’s marketing strategy.

In fact, social media is taking off faster than anything else in history – there are 200 million people on Facebook and if MySpace were a country it would be 5th largest in the world.  All this has happened in a few short years. Getting a strategy for your organisation is something you should consider.

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Description of Terms:

Social Media / Social networking websites	are online communities that allow people to interact in much the same way as they would in the real-world. People can be friends, contact each other, join groups, look at friends' photo galleries, wish a happy birthday etc.
Web 2.0	is another term for the web today where most people belong to a social media group which allows them to interact, upload their own photos, videos, blogs & offer comments to other people. Web 1.0 refers to the early days where the web was ‘read-only’ with little interaction.
Facebook	is the social networking website where people connect with friends. Its popularity is soaring as it allows people to keep in touch with each other online.
LinkedIn	is like the Facebook for work. It is an online network of professionals where people can post their education, work history & current employment details and also look for new jobs.
MySpace	was one of the earliest social networks to take off. It is a bit like Facebook in that it is free and social, but it was initially designed for musicians and bands to build a fan base. It's now generally also used by younger people (15-19yo).
YouTube	is a video sharing website where you can easily upload your own videos & create your own channel. It’s really as easy as recording something on your digital camera and uploading it straight to YouTube.
Blog	(short for weblog) is like an online personal diary used as an outlet for users to express their opinions or leave comments on other people’s content. Companies can also have blogs where staff post articles.
Twitter	is a social website that allows people to regularly update their profile (just like they would on Facebook). It’s called microblogging and people post Tweets on their page, which other Twitterers can "follow".
Facebook applications	or ‘Facebook apps’ are built by web developers and allow people to create additional functionality in Facebook. They can help people to connect, interact and entertain themselves and their ‘friends’.