Matt Cutts from Google’s Search Quality Team gave this compelling workshop-style presentation on 28 May 2009 at the I/O conference in San Francisco.
He politely critiques actual websites that people in the audience have had the opportunity to submit for review.
He offers amazing web design tips covering:
– how to improve website usability
– tips for having search engine friendly URLs
– how to avoid being black-listed as SPAM & avoiding attacks by spammers
– how to make your words easier to read
– making your navigation simple to use
– using keywords for more visitors and better search engine optimisation (SEO) results
– how to make people buy more easily from your shopping cart
– how to YouTube videos effectively
It is quite a long video, but you’ll be rewarded for your time!…
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