I recently came across this little sound-byte from David Meerman Scott. It’s exciting because it reinforces my hopes about the way I feel businesses should be communicating.
David Meerman Scott says that businesses should be looking to employ journalists to produce their communications. That said, it’s not just about the person being an ex-journo and applying that to P.R because they know how the media machine works.
No, it’s about applying the hallmarks of the journalistic trade to the way your business speaks.
That is, to entertain and inform your audience.…
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