Australian businesses lag behind other countries when it comes to an online presence, particularly small businesses. In a survey conducted by the Bank of Queensland, more than 60% of small business do not have enough time for an online presence, and approximately 90% do not have a website. This overly cautious attitude to the social media bandwagon is not doing Australian small businesses any favours. Action must be taken, because sales have always been social, and trust is now dependent on virtual communication for sales performance and success.
Social Media TV #6 with Adam Franklin: Why prescheduled updates are risky
Hi it’s Adam Franklin and welcome to the 6th episode of Social Media TV where we’ll look at the standout events in social media.
Facebook Admin Roles
The first is that Facebook has now allowed you to actually set different Admin privileges, so everybody who looks after your Facebook Page can now either be a manager, an insight analyst, a moderator, an advertiser, or a content creator.
So what this is good for is assigning different people in your organisation different tasks and responsibilities within your Facebook Page. Very Useful.
Prescheduled Updates
Secondly, what Facebook is also allowing us to do is pre-schedule Facebook Status Updates.…
Continue ReadingMeet Australia’s Social Media Mavericks
Curious about how social media can be of value to your business? Are you only wanting to hear from the best Australian speakers who have had first hand success in social media? Then come meet Jeff Bullas, Iggy Pintado and Laurel Papworth Australia’s social media mavericks who will be speaking at Social Media Down Under event – 13th June at the Maritime Museum, Sydney.
Jeff Bullas is the Blogger who built a profile one tweet at a time. Jeff is an international social media speaker, blogger, and strategist. He educates companies and executives to optimize their global online personal and company brand through the power and leverage of social media and digital marketing.…
Continue ReadingSocial Media Down Under Event – Meet Speaker and Organiser Adam Franklin
You’re invited to see 17 speakers discuss and debate the state of social media in Australian business.
The Maritime Museum in Sydney will play host to the Social Media Down Under Event- June 13th with a line up of 17 incredibly influential speakers on social media in business. One of these remarkable speakers, I am proud to announce is one of our own Adam Franklin.
Adam Franklin is a social media speaker and marketing manager of Bluewire Media – the web strategy consulting firm he co-founded in 2005 with school mate Toby Jenkins.…
Continue ReadingSocial Media Down Under Event – Meet Speaker Laurel Papworth
You’re invited to see 17 speakers discuss and debate the state of social media in Australian business.
The Maritime Museum in Sydney will play host to the Social Media Down Under Event – June 13th with a line up of incredibly influential speakers on social media in business. One of these remarkable speakers is Laurel Papworth who has been creating and managing online communities for over 20 years. She is currently Managing Director of The Community Crew (setting up large online communities) and LaurelPapworth.com speaking, training and consulting in Social Media.…
Continue ReadingSocial Media Down Under Event – Meet International Keynote Speaker Melissa Jun Rowley
You’re invited to see 17 speakers discuss and debate the state of social media in Australian business.
The Maritime Museum in Sydney will play host to the Social Media Down Under Event- June 13th with a line up of incredibly influential speakers on social media in business. One of these remarkable speakers is our international keynote speaker Melissa Jun Rowley. Melissa’s professional bio reads like a Hollywood film.
Melissa is an award-winning journalist, on-air host, and content strategist with a passion for all things tied to social innovation. She is currently the founder and editor-in-chief of Incentivize, a digital media company focused on the convergence of capitalism and activism.…
Continue ReadingMobile apps become Facebook’s protein-shake for bulking up
As a heavy Internet user, it gave me a fright when I saw an infographic showing how the Internet is ruining our brain.
Despite the unflattering comments criticising the infographic’s colour scheme, it was interesting reading about the average Internet user’s habits. Apparently we now consume triple the amount of information per day than we did in the 1960’s – whether we’re shopping, reading the news or knowing what’s happening with our friends.
How do we cope? We multitask to manage our busy lifestyle and switch windows or programs online every two minutes.…
Continue ReadingCreating a Web 2.0 Wedding
After getting engaged in Japan several days ago I already feel like I am behind, with picking out locations, decorations and the all-important dress. Every bride-to-be is looking for a way to put their own personal stamp on their wedding and as a social media specialist I was thinking about a web 2.0 wedding. Ditch the $15 wedding magazines ladies and welcome to the world of Etsy, lover.ly and Pinterest.
Instead of buying magazines, cutting them into pieces and lugging a binder around to all of the vendors you meet, why not just find the image on a wedding blog and pin it to your board on Pinterest and just take your smartphone to your consultations? …
Continue ReadingSocial Media TV #3 – from LA – Pinterest, Oz Stats, Celebrity chef
Hi it’s Adam Frankin and welcome to the third episode of Social Media TV coming to you from Los Angeles.
We’ll be looking at the standout events in social media this week. We’ll be looking at the huge rise in Pinterest. We’ll be looking at the social media usage stats in Australia and we’ll be looking at an awesome case study of a German celebrity chef!
Now firstly Pinterest in huge right now. They’re getting 4 million hits per day and the reports are showing that people are much more likely to buy a product if they’ve found it on Pinterest first. …
Continue ReadingSocial Media TV #2 – London Olympics, Facebook Offers, Lover.ly
Hi it’s Adam Franklin and welcome to the second episode of Social Media TV coming to you from Bondi where the sun is finally shining. Now we’re going to take a look at the stand out events in social media this week.
Now pay particular attention if you’re going to the Olympics, if you’re getting married or own a Facebook Business Page.
Facebook Offers
Now this week, Facebook has just released it’s Deals option (or more accurately its Offers feature). It’s designed for Facebook Business Page owners who want to offer specials or promotions to their fans.…
Continue ReadingContent rules, so start a publishing schedule!
I’ve just finished listening to Content Rules by Ann Handley and CC Chapman on my iPhone (for the second time – it was that good!).
And the most important lesson is that you must publish remarkable content on the web if you want to ignite your business and engage customers.
Yes, it’s hard work but the rewards are huge – more customers and more business!
And fortunately, Ann and CC share their expertise on how to create blogs, podcasts, videos, ebooks and webinars.
How to find remarkable content
Despite probably feeling like “you have nothing interesting to write about”, Ann and CC remind us that everyone knows stuff that is useful and valuable to other people. …
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