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“Be transparent and give away as much as you possibly can.” Tristan White (tweet this)
Tristan White is CEO of The Physio Co, a proud father and husband and Ironman triathlete.
Show notes
The bottle neck for growth is finding the right people to work in the unsexy world of aged care. So the marketing is focused on attracting and retaining physiotherapists to work in aged care.
Web Marketing Philosophy
“Be transparent and give away as much as you possible can”
Marketing experiments:
The good (what’s worked well):
The The Culture Book which is a year in the life of The Physio Co family.…
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