Thank you! (Why we decided to move away from dedicated web hosting)
In January this year, after 6 years of dedicated web hosting, we made the strategic decision to close down our dedicated servers by the end of March.
Why?
To borrow Verne Harnish‘s words, we decided to apply a “laser-like focus” on what we do best – web strategy. This meant that it was time to hand web hosting over to a specialist.
It may seem like reliable hosting is part of a good web strategy (& it is) but our job as trusted advisor is to ensure our clients get the best outcomes. And whilst this may seem counter intuitive, we decided clients would be better serviced by going direct to our suppliers.
(In 90% of cases, we’ve recommended our clients continue to deal directly with our supplier NetRegistry.)
Seth Godin also has a great quote which I felt really rang true for this decision:
“Strategy is worth thinking about if it causes you to make difficult or non-intuitive decisions. And so you have to test your commitment. “Are you saying that we have to cancel this product line?” is the sort of reaction your strategy statements ought to generate.”
What’s the benefit to our web hosting clients?
- They can benefit from the specialist skills, expertise and product offerings of a focussed web hosting company
- These companies are set up for incredible levels of support (eg NetRegistry has 24/7/365 phone support)
- Often they allow the flexibility of self service.
- Reduced cost
How will it roll out?
After a great deal of preparation, the first round of hosting transitions will take place this Sunday, with the aim to have it all wrapped up by the end of March.
Will this affect other services?
It’s business as usual for the rest of our services: web strategy, web design, email marketing, updates and support, social media strategy etc!
Thank you!
To Larry, Giles, Anil, Tony, Sara and all the NetRegistry team who have supported our dedicated hosting efforts over the past 6 years and have helped so much with the transition for our clients.
Finally and most importantly, a HUGE thank you to all of our clients for your patience and understanding through this transition and for your web hosting business over the last 6 years.