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Company Profile

Bluewire Media is a leading Queensland web design company.

Unique Selling Proposition

Bluewire Media is the only web design company in Australia that is ISO9001:2008 quality assured & has a 110% money-back guarantee.

BHAG™ (Big Hairy Audacious Goal)

To be the Google™ of web strategy!!

Company profile:

Bluewire Media is the web strategy firm that helps you wrap your head around the web!  It is known for its free One Page Web Strategy Plan which is already used by hundreds of Australian businesses wanting to become #1 in their market niche.

Marketing managers, business owners and entrepreneurs striving to understand and harness the web come to us to implement a web strategy across their entire business - marketing, recruitment, operations, customer service and sales. 

You can start small and develop your web strategy over time, but if you want your company to be #1 in its market niche, then Bluewire Media is the right choice.  

Bluewire Media has risen from a start-up in 2005 to today servicing over 300 clients from around Australia and is based in West End, Brisbane and also has feet on the ground in Sydney and the Gold Coast. Its founders Toby Jenkins and Adam Franklin were recognised on 2009's list of young entrepreneurs - Smart Company's Hot 30 Under 30 - and speak regularly around the country on the topic of web strategy.

Mission Statement

To be a high performance, dynamic organisation in which:

• Every individual takes responsibility and is rewarded for results
• Long term, healthy relationships exist with staff, clients, suppliers, shareholders and the community as a result of clear communication and consistently exceeding expectations

Core Values

COMMUNICATION: I will communicate throughout all my relationships in a timely manner that people can understand.

TRUSTED ADVISOR: I will strive to offer the best advice, provide accurate and relevant information and make the right decisions.

ECSTATIC PEOPLE: I am empowered to set and exceed expectations to create great experiences.

STRATEGY PLUS EXECUTION: I love big ideas and will strive to ensure they become reality.

CONTINUOUS IMPROVEMENT: I will continually look for better ways to do things.

History & Influences

Company founders, Adam Franklin & Toby Jenkins are mates from primary school days and started a web design business in Brisbane in January 2005. Both had returned from several years of overseas travel – Toby was an elite water polo player touring with the Australian team and playing in the Athens Olympics and Adam was simply travelling around the world for 2 years.

When they returned they decided to begin chasing their dream of running their own business. They were fortunate enough to be awarded a government grant to help get the business off the ground. A third friend actually formed the original partnership but he left in the first few months to pursue other opportunities.

Initially the business was fuelled solely by their passion & enthusiasm as they literally hit the streets looking for their first client. Both realised from day one that there was plenty they needed to learn being in business for the first time and being in an industry without any experience or technical expertise.

Their attitude right from the start has been to seek the advice of people who had already ‘done it’ themselves. Fortunately several generous people, all successful entrepreneurs, were prepared to mentor them and share the wisdom & lessons from their own business experience.

Confirming their personal belief, these mentors also saw it as a major advantage that neither Adam nor Toby had technical web design skills and this has proven itself to be true over the years.

In addition to the great & ongoing influence of these mentors, Bluewire Media has been shaped by the teachings of great business minds and have implemented systems & strategies taught by Verne Harnish,  Jim Collins, David Meerman Scott, Chet Holmes, Jell Thull, Robert Bloom, Jack Daly, Tom McGaskill, Jay Abraham, Seth Godin, Michael Gerber,, Justin Roff-Marsh, Dale Carnegie & Timothy Ferriss. In fact Bluewire's library is well over 100 books.

In January 2010, Bluewire Media celebrated its 5th birthday with a party at Chalk Hotel.