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Adam Franklin & Toby Jenkins, Authors, Web Marketing That Works
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Web Marketing That Works
Practical tips on using the web to boost your business, no matter what business you’re in.
Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you’re in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.
- Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web
- Covers web strategy, execution, content marketing, and social media
- Includes 33 free, downloadable templates
- Written by the founders of Bluewire Media, one of Australia’s top web marketing firms
Every business, large or small, can benefit from the web. If you’re not already using the web to boost your business, you’re falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
Back cover blurb
If you’re looking to master social media, conquer content marketing and attract customers online, this book is the blueprint.
In this step-by-step guide to web marketing you will learn:
- how to distill your digital marketing strategy to a single page (pg 6)
- how to uncover your flagship content (pg 23)
- how to avoid the 5 key pitfalls that risk derailing every website project (pg 47)
- why premium content and landing pages in tandem can be the difference between failure and knockout results
- why email is the ultimate web marketing tool (p 77)
- how to amplify traction on your blog. Hint: you don’t need more content (p 90)
- how to connect with influencers in 10 simple steps (pg 140)
- why the secret to online is offline (pg 149)
- how to create your editorial calendar (pg 116)
- how to top Google search results without knowing SEO (pg 125)
- how to sell online without losing your integrity (p 161)
- how to develop a social media strategy and guidelines (pg 178)
This book is written for time-starved business owners, entrepreneurs, and marketers. With nearly a decade in the marketing trenches of their own business Bluewire Media, Adam Franklin & Toby Jenkins reveal the truth about Web Marketing That Works.
Available online at:
Booktopia for $23.95 (Best option if you’re in Australia. Book shipped from 1st May 2014)
Wiley & Sons $29.95 AUD (Pre-order now. Book shipped from 1st May 2014)
Amazon $29.95 AUD (Pre-order now. Book shipped from 3rd June 2014)
Plus at good book stores and libraries in Australia and US from 1st May 2014.
Preview and download sample chapter
Download your free sample chapter of Web Marketing That Works (599 KB – PDF – no registration required).
Special Land Rush Bonuses – worth $370,092
These offers are valid until May 9th 2014 or until they run out. These bonuses have expired, but you can check them out on the blog.
About the authors
Adam Franklin and Toby Jenkins founded Bluewire Media in 2005 to help clients with their web marketing. They provide workshops, events, online courses, consulting, mentoring, keynote speaking and also form joint ventures with clients.
Adam Franklin is an international social media speaker and marketing manager of Bluewire Media. Adam is a regular writer for StartupSmart and occasionally contributes to Smart Company, Sydney Morning Herald and radio station 2UE.
Toby Jenkins is CEO of Bluewire Media, a business speaker and also competed at the Athens Olympics as part of the Australian water polo team.
Their Bluewire Media blog has been named in the Top 20 Australian Business Blogs every year since 2010, and their weekly Bluewire News email goes out to over 10,000 subscribers. They also host a podcast called Web Marketing That Works.
Adam and Toby co-created the Web Strategy Planning Template which has been seen by hundreds of thousands of people worldwide. They have featured on Smart Company’s Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in David Meerman Scott’s bestselling book “The New Rules of Marketing & PR.”
Adam and Toby have been mates since Grade One. They went to primary school, high school and university together, competed in water polo and swimming teams, travelled overseas and then decided to start a business together in 2005.
David Meerman ScottBestselling author, The New Rules of Marketing & PR
“In Web Marketing that Works, you’ll learn everything you need to know to generate attention for your business. Just like my two friends Adam and Toby, the book is fun, approachable, slightly alternative, and it delivers great ideas about how to develop strategies and implement tactics for success.”
Verne HarnishAuthor of Mastering The Rockefeller Habits and CEO, Gazelles
“A practical guide for CEOs looking to master marketing on the web. Adam and Toby have written a simple, no-fluff book as well as thrown in 33 templates so you can implement (and supercharge) your marketing today.”
Dave KerpenNY Times Bestselling Author, Likeable Social Media & Likeable Business
“Most books on online marketing are neither comprehensive nor practical. This is both. Two huge likeable thumbs up for this must-read!”
Liz WisemanBestselling author, Multipliers
“Adam Franklin and Toby Jenkins are the new power duo of digital marketing. Their how-to guide Web Marketing that Works is powerful blueprint packed with concrete insights and practical tools that will multiply your team’s success.”
Mitch JoelAuthor - Six Pixels of Separation & CTRL ALT Delete, and President, Twist Image
“Is there a ‘one-size fits all’ strategy for brands to better understand the new myriad of ways that they can connect a message with a consumer? Adam and Toby think so. In Web Marketing That Works, you are given a real and practical how-to guide to get your business more digitally savvy. A lot of books on the market speak to the ‘why’ this is so critical for business success today. This books speaks to the ‘how’… and it’s something that every business needs to know and do.”
Liz StraussBusiness Strategist and author of, The Secret to Writing a Successful and Outstanding Blog
“Adam and Toby deliver on the irresistible offer: a motherlode of ideas grounded in experience and insight, and focused templates to custom fit those ideas to your business.”
Brian SolisDigital analyst and author, What's The Future of Business (WTF)
“The problem with new marketing is that practitioners look for the easy route. They either copy other companies or leave it to their agencies to come up with ideas. Relationships between your business and your customers is just that…they’re yours. Adam and Toby help you become the success story that others want to copy.”
Chris BroganPublisher, Owner Magazine
“Tired of listening to the gurus? Listen to two veterans and gain real insight. Franklin & Jenkins deliver!”
Eric KeilesCo-author, Reality Marketing Revolution and Fire Your Sales Team Today
“Adam and Toby have created an important resource for marketers, perfect for entrepreneurs and enterprise alike. This well-written volume provides coverage of a number of critical web marketing issues and an elegant journey from strategy to tactics not commonly covered in most introductory marketing books. If you want to drive leads, you owe it to yourself to read this book.”
Jay BaerNew York Times Bestselling author, Youtility: Why Smart Marketing is About Help not Hype
“With comprehensive coverage, exceptional detail, and dozens of free templates, this is the most useful book on digital marketing ever. It’s years worth of knowledge and insights packed into a couple hundred pages. Indispensable, and a must-read!”
Rand FishkinMoz founder and author, Inbound Marketing and SEO
“Adam & Toby have put together a commendable and rare treat for those seeking to learn web marketing: a book that is both comprehensive AND easy to digest. By taking complex topics and boiling them down to their essence, the pair have made critical information on everything from SEO to blogging to social media and beyond accessible to everyone.”
Brian HalliganHubspot CEO and author, Inbound Marketing
“The team at Bluewire Media has created a practical, actionable guide to help businesses launch, manage, and measure their inbound marketing efforts, including insights from their experience, templates to keep efforts organized and efficient, and best practices to guide your lead generation efforts. You won’t want to miss it.”
Joe PulizziFounder of Content Marketing Insitute and author, Epic Content Marketing
“No ‘pie-in-the-sky’ theories with this book. Web Marketing that Works is 100% actionable, includes dozens of easy-to-use templates and is built for marketers at the biggest brands to the one-person start up.”
Robert BloomUS Chairman/CEO of Publicis Worldwide and author, The New Experts and The Inside Advantage
“The web has changed marketing forever! Now buyers — not sellers — are in control. Adam & Toby’s book gives you the marketing framework for business today so that you’re using the web to empower buyers at their 4 decisive moments.”
Kevin DaumBestselling author, ROAR! Get Heard in the Sales and Marketing Jungle, and Video Marketing For Dummies.
“Most general marketing books are incomplete and lack practical application. This is a comprehensive primer that every business should read and apply. Now they can thanks to Adam and Toby’s sharing of their own marketing laboratory. Take this book and go to market!”
John Lee DumasHost, Entrepreneur on Fire podcast (#1 business podcast on iTunes)
“If you want to be on the bleeding edge of marketing, this book is for you. “Web Marketing That Works” throws out yesterday’s strategies and provides a roadmap for how to win in Web Marketing TODAY. Entrepreneur On Fire will be implementing these strategies, and I can’t wait for the results!”
Valerie KhooAuthor, Power Stories
“Adam and Toby are the real deal. They are passionate about how web marketing can help business owners. This book is packed with practical advice and truly useful examples. A must-read for business owners. I devoured every page.”
Andy CrestodinaAuthor, Content Chemistry
“Adam and Toby have combined some of the best marketing lessons and resources into a straightforward book that both makes the case for why and then gives step-by-step instructions on how to do it right. They humble share their mistakes, then they give insights into their secrets for results. It’s a great example of itself: content that drives relevance and results. I recommend this book for marketers in virtually any industry. You’ll read it in a weekend and refer back to it (and the templates it contains) over and over again.”
Tim ReidHost, The Small Business Big Marketing Show, Australia's #1 marketing podcast.
“A great read for any small business owner overwhelmed by theory who simply wants to take action. We are who Google says we are. That’s just how it is. Web Marketing That Works will ensure the reader (who actions these tested ideas) sees an ROI from their marketing efforts that they deserve. It’s less a book, more a hardened battle plan.”
Glenn MurrayAuthor, SEO Secrets and Practical SEO Copywriting
“Wow! That’s all I can say. I’ve seen my fair share of books claiming to share the secret sauce of web marketing, but none of them have even come close to this. Adam and Toby really know their onions, and this book is full of practical examples, how-tos, and step-by-step instructions. It’s the perfect guide for anyone who’s just setting up their own business. For that matter, I think most established businesses could learn a lot from it too. I know I did, and I’ve been in the game since 2001! Well done, boys.”
Brett KellyCEO Kelly+Partners and author, Business Owners Wisdom
“If you are serious about moving you’d online marketing forward, then Adam and Toby are the genuine article. Experts walking thriftily, delivering results for business owners!”
Trevor YoungAuthor, microDOMINATION
“Adam and Toby have the runs on the board – this book is seriously jam-packed with stories, tips and practical ideas that will help your brand stand out in today’s noisy marketplace.”
Marty WilsonBestselling author of the, What I Wish I Knew series
“For most of us, web marketing is a big scary puzzle. We avoid it because we’re terrified of stuffing up, or we pay ‘experts’ a fortune and don’t even know if it’s working. After reading this book full of practical advice and templates that are truly idiot-proof (trust me!) you will let out a huge sigh of relief and think: ‘I can do this. And I can start TODAY!”
Jeff BullasAuthor of Amazon bestseller, Blogging the Smart Way and Forbes Top 50 Social Media Power Influencer (#11)
“Adam and Toby ‘get it’. I have seen them in action and they understand how the social web works and how to make results happen.This book shows you how to succeed with your marketing online!!”
Andrew GriffithsAustralia's #1 , Small business author
“It’s time to put an end to lousy web marketing advice and that is exactly what Adam Franklin and Toby Jenkins have done in ‘Web Marketing that Works’. If you want real advice, street smart advice and practical advice, from two of the most experienced in the game, this is the book you really need to read.”
Ross DawsonFuturist and author, Living Networks
“If you want to get into the trenches and make a real impact with your online marketing, learn from Adam Franklin and Toby Jenkins. They have gained mastery through doing, and in Web Marketing That Works they share the nitty-gritty of precisely what you need to do to get the results you want.”
Mike O'HaganSerial Entrepreneur and Owner/CEO, MiniMovers
“As a serial entrepreneur operating 8 businesses, 3 of those online and in different countries, I thought we knew a lot about web marketing. From this book I’ve picked up a stack of ideas and processes that will clearly work a treat for us. THANK YOU Adam and Toby. Clear, concise and logical. They cover the different aspects of web marketing, by story telling and with great process tips and templates. This book is going to become compulsory reading for all my senior management team and everyone near me involved in marketing. It’s brilliant to get us all on the same page and to help us strategise a new marketing plan to suit us. Congratulations – in practical Web and Feeder Marketing you guys rock.”
Peter BowmanAuthor, Service 7
“I highly recommend Web Marketing That Works to marketing managers and those responsible for an organisation’s digital strategy. After surveying the marketplace for a robust conceptual and practical framework for creating and managing a web and social media activity, nothing else comes close to this. I am delighted to see this model now in print. It will become the benchmark framework for ‘thinking marketers’ to deliver superior client and business outcomes. It really is essential reading.”
Danny InyAuthor, Engagement from Scratch!
“Adam and Toby have laid out a clear, easy-to-follow process that allows businesses to build genuine relationships with their customers. This is a great resource for entrepreneurs who are new to the online marketing world and are stuck between conflicting advice about online marketing.”