Web Strategy Planning Template

Today, a web strategy is an essential asset for any organisation – business, school, non-profit or individual - without one, you're really just dabbling.

Preview Template

What is it?

The Web Strategy Planning Template helps you make the most of the web. It will help you define who your buyers are and the best way to communicate with them directly.

It was co-created with David Meerman Scott and helps you actually implement your web strategy.

How to fill in your Web Strategy Planning Template

It’s very self-explanatory. However, the Web Strategy Secrets e-book was written to explain the concepts and to help you fill it in. It’s free too!

Download it, then sit down with your team & work through the Web Strategy Planning Template with your e-book as your guide!

Feel free to Share

The Web Strategy Planning Template is free & licensed under Creative Commons License, Attribution 3.0. If you find it useful, please feel free to blog about it, tweet it, link to it and share it with the world!

Testimonials

Vivienne Storey
General Manager
BlandsLaw

"If you're looking for a guide on how to approach online communications, there is no better tool than Bluewire Media's Web Strategy Planning Template. It's straight forward and comprehensive making it a really useful tool that cuts through the huge amounts of information you would otherwise need to sift through. Great stuff! "

Blake Burningham
Marketing Manager
TAFE Sydney Institute

"I think Bluewire Media have created a great tool that supports the development and implementation of online communications. It's free, easy to use and definitely worth checking out. The fact that this web strategy template has been co-developed with David Meerman Scott (a leader in real-time marketing) should be testament enough. "

Jonathan Crossfield
Community Manager
Ninefold

"Having worked with Bluewire and being a fan of David Meerman-Scott, I was extremely interested in this strategy planning template. It helps anyone easily distill down to the basics they need to do to launch an effective online strategy; no mess, no guessing. "

Anne Sorensen
Director
Zonta Club of Brisbane Breakfast

"If a strategy is like a road map – then this is a great tool to help you navigate your way online. The template steps you through all the key questions in developing your online marketing strategy – from describing your buyer, your company’s personality which refines your tone and messages, to the keywords your buyers are typing into google. Concise yet comprehensive .. I highly recommend it! A great strategic tool. Thanks guys! "