Three (3) web strategy advisors from Bluewire Media will join your team for an exciting half day workshop.  The first three hour is where you'll do the web strategy workshop.  This session is the most interactive, intensive and it sparks vigorous discussion.  It's also the most fun.

Once your web strategy has been defined, you'll spend the rest of the workshop, sorting out the specfics of your actual website blueprint.  Ideally, the Bluewire Media project team can remain onsite with you for the rest of the day to start producing the deliverables and to be able to ask you any questions that require your input.  

(Please note: Travel and accomodation costs are additional to the price quoted above)

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Description of Terms

User Experience (UX) or Usability	is a term given to how easy, logical and engaging a website is to use.
Analytics Review	is a review of your Google™ Analytics to see which pages are most popular, where people are visiting from and how long they are staying.
Competitor Review	is a review of companies' websites in similar or related sectors, both locally and internationally.
Front Line Staff Survey	is where you receive input from the front line staff who regularly deal with your customers.
Customer Survey	is where your customers are asked what they’d like to achieve on your website and with your organisation.
Card Sorting	is an activity that involves group of customers sorting information into logical categories and then naming them.
Listening Labs	involve observing people navigate your website and listening to them as they talk through what they are doing and why. It helps gain an understanding of the end user.
Expert Reviews	involve gaining advice from other leading digital experts. Their experience provides very valuable insight for your project!
User Testing	is an activity where users navigate your website and attempt to complete certain tasks.  Mouse movement & audio feedback is recorded for you to view & this process helps us improve your website's usability.
Web Strategy Workshop	is a workshop to brainstorm ideas and to plan the website strategy.  Ideally a customer and front line staff member will attend.
Technical Specification	is a document that outlines all the technical details of your project.
Information Architecture (IA)	is also called the content or site map. It is a very important factor as all successful websites have intuitive navigation systems that improve the "findability" of information.
Keyword Report	is a document that will reveal the most popular phrases people type into Google™ to find your website.
Website Audit	will reveal where your website currently appears in search engines for key search terms as well as its Google™ Page Rank and number of incoming links.
Creative Brief	will outline the direction for the design of the website as well as the tone & voice of the language used on the website.
Project Objectives, Strategy and Scorecard	documents the business goals for the website, the strategy to achieve them and a scorecard with success criteria.
Project Timeline	outlines who is responsible for what and when. It also outlines approval milestones.
Content and SEO Strategy	outlines the strategy for the content as well as SEO (search engine optimisation) keywords to optimise each page.