WMTW 088: Ramsay Taplin of Blog Tyrant [podcast]
“Every post that I write has a role.” Ramsay Taplin (Tweet this)
Adam Franklin chats to Ramsay Taplin from Blog Tyrant about blogging, email marketing, traffic, SEO, autoresponders and keyword research.
- Ramsay is the owner of BlogTyrant and has written for several well regarded blogs too.
- He is the host of the podcast Blog Tyrant XPeriments: Experiments in Blogging and Internet Marketing.
- 90% of his revenue comes from affiliate marketing.
- The biggest mistake to avoid with email marketing is assuming that a large open rate is the same as a large sign up rate.
- Ramsay’s way of cleaning his email list.
- Delete those who unsubscribe
- Delete those who do not open an email for 60 days
- Ramsay says brands need to be distinctive – blogging or otherwise.
- His approach to SEO is to focus on long form content and solve very specific problems.
- The key points to research before writing a blog;
- Know what your content strategy is, and how the blog fits
- Look at your competitors
- Look at the results Google is showing
- Use an analysis tool for your chosen keyword(s)
- Social media reviews are a great way to boost your rankings
- Facebook ads are useful for re-targeting and re-marketing
- A well written landing page is essential
Get in touch with Ramsay
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