13 Must-Watch Marketing TED Presentations
Earlier this week, Hubspot, one of our favourite blogs, posted an article that contained 13 embedded videos of great marketers speaking about their ideas. As the title suggests, all of these videos are worth watching.
As a sneak peak, here’s an interesting talk by Malcolm Gladwell about how one psycho physicist brought about a change in the way that food companies thought about their products.
Malcolm tells the story of how food companies came to realise that there isn’t one perfect formula for their product. That different people have different tastes, and by diversifying your product line you can satisfy more people.
How can you adapt this way of thinking to your product line?
To watch the rest of the talks head to the hubspot blog.