Recently, I gave a presentation on Designing Emails for Action at EMSA – Email Marketing Summit of Australia.
I addressed this question: “Why is anyone going to open & read & action your email?”
The major ‘take home’ message was to have great content & to make it easy for the reader to follow your call to action!
The 20 Tips included simple things like using consistent From Lines & meaningful Subject Lines to making sure that the email ‘works’ when images are disabled.
All 20 Tips can be viewed in the powerpoint below & a video of the first 9 minutes is down under that.…Continue Reading