Gestalt Theory is the idea that when we look at something, the whole exceeds the sum of its individual parts. This is the challenge for designers: how to blend colour, photography, text and logos in a way that looks good, conveys meaning and triggers a response. Luckily, there are a few design principles that can guide us.
Balance refers to the arrangement of design elements according to their visual weight. A composition can either be symmetrically or asymmetrically balanced.
Squared Eye is asymmetrically balanced whereas Dell is symmetrically balanced.…