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Yearly Archives: 2010

Home / Archives for 2010



Posted on Dec 24, 2010 by Bluewire Media

Weekly Round-Up Vol. 78

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Style vs Design – Why Understanding The Difference Is What It’s All About – Jeffrey Zeldman via the Adobe Design Center
An absolute must-read article on the state of web design by the leader in usability and web-standard, Jeffrey Zeldman.

How to Keep Up with News & Emerging Trends [Marketing Cast] – Hubspot
Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? In this week’s episode of the Marketing Cast, David Meerman Scott addresses this question and suggests some quick solutions…

25 Ways to Get More Social Media Followers – Hubspot
Social media can seem overwhelming, especially when you’re starting from scratch without any followers on your profiles.…

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Web Marketing


Posted on Dec 21, 2010 by Adam Franklin

LIMITED TIME: David Meerman Scott’s Real Time Marketing & PR keynote

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If you missed David Meerman Scott’s keynote presentation on ‘Real Time Marketing & PR‘ here is your chance to watch it online (but only until the end of 2010).

It is well worth setting 45 minutes aside to watch the entire presentation. But if you don’t have time just skip to the video that sounds most interesting!

PLEASE NOTE:  Due to David’s Australian speaking tour commitments in 2011, we’ll be setting these videos to private in 2011.

Part One: Chilean Miners, Paris Hilton.  “Social Media are the tools – Real Time is a mind set”

Part Two:
United Breaks Guitars.…

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1 Comment
Social Media, Marketing
david meerman scott, Real Time Marketing & PR


Posted on Dec 20, 2010 by Adam Franklin

Why do 65% of businesses not have a website?

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I was amazed to discover that 6.5 out of 10 Australian business DO NOT have a website.

That’s right – no website at all.  Even though there’s a heap of web designers that will knock something basic up for you for well under $1,000.

Why do you think this is the case?

Surely these business owners are spending well over $1,000 on flyers, yellow pages or classified ads.   I would suggest to anyone without a website — please take the leap of faith and experiment!

Take $1,000 from your offline spend and invest it online. …

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5 Comments
Business
Web Strategy Planning Template


Posted on Dec 17, 2010 by Adam Franklin

How the Gadget Guy uses the iPad – Peter Blasina

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Pete Blasina is well known on Australian TV as the Gadget Guy. I was thrilled to meet Pete when we were on the same panel at the “Man vs Machine” debate in Sydney’s lower town hall recently.

After the debate, I interviewed Pete ‘The Gadget Guy’ about his favourite new business toy – Apple’s iPad.

Discover how what started out as a entertainment device has quickly become a really valuable business tool at Peter’s company.

Pete “The Gadget Guy” discusses the Apple iPad

Hi. I’m Pete, the Gadget Guy, and I’m going to just talk about the iPad.  …

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2 Comments
Expert Interview
Apple, iPad, gadget guy, peter blasina


Posted on Dec 17, 2010 by Sarah McVeigh

Bluewire Media’s Award for Web Design

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And the winner is………

The winner of this year’s Bluewire Media Award for Web Design is Tyler Alberti for his photography portfolio website.

Here’s what Tyler had to say about winning the award:

“As a freelance photographer and graphic designer, I have always been an advocate for self promotion and marketing. My first point of contact for new or prospective clients has always been through my online presence. Having the opportunity to enter my professional portfolio into a competition such as the Bluewire Media Award really pushed me during my final year of study to knuckle down on the design and build a really simple and functional website that displays both my graphic and web design/development skills whilst also displaying my photographic portfolio in full colour.…

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1 Comment
Web Design
Web Design, Usability Brisbane, QUT Creative Industries, Bluewire Media, QUT


Posted on Dec 15, 2010 by Adam Franklin

How Jack Daly got 4 gigs from 1 facebook update

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Updated on July 15th, 2013

Jack Daly tells a wonderful tale of how powerful Facebook has been for him.

Prior to a trip to Toronto and then to New York, Jack updated his facebook status.  Big deal, you say?

Sometimes Facebook’s basic features like status updates are dismissed as being inappropriate for ‘work’  and often overlooked entirely.

Yet as you can see from Jack Daly they incredibly powerful communication tool! Thanks again to Business Connect for bringing Jack out to Brisbane.

Watch the video to find out how this simple Facebook status update triggered messages and enquiries that led to Jack booking 4 speaking gigs in one week!…

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2 Comments
Facebook, Expert Interview, Intermediate, Social Media Strategy
Facebook, Jack Daly


Posted on Dec 14, 2010 by Toby Jenkins

The collision of social media and PR: why they work so well together

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For quite some time, I’ve felt that PR is one of the most closely aligned industries with the web.

Why? Because the web has a huge demand for content and great PR is about developing interesting, relevant and timely content. I still believe this is the case, that’s why I was really pleased when Catriona Pollard, Director of CP Communications in Sydney and blog author of Public Relations Sydney, happily accepted my challenge of a guest post!

Social Media continues to be a hot topic so… enter Catriona…

+++++++++++++

The collision of social media and PR: why they work so well together

By Catriona Pollard, Director CP Communications

While businesses have been using public relations for years to raise their profile and communicate with their target audiences, social media is still finding its place.…

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1 Comment
Web Strategy, Social Media, Marketing
social media, content, PR, web strategy


Posted on Dec 13, 2010 by Angus Russell

Why You Should Find Something Of VALUE To Give Away For FREE Online

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If you’re from a web agency in Brisbane, you’re probably aware of how competitive the number one Google ranking for “Web Design Brisbane” is. The spot has long been dominated by John Hacking, with other, much larger companies stuggling to stay in the top 5 for longer than a few months.

Recently, Bluewire Media has claimed the #1 spot from John Hacking, who has dropped from #1 to page 2 (any ideas why?). If you looked at the home page of the Bluewire Media website however, you might be confused as to how we’ve made it to the number one spot.…

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3 Comments
Web Marketing, Web Strategy, Social Media, Business, Marketing, Search
SEO, web strategy, Web Strategy Planning Template


Posted on Dec 7, 2010 by Sam Sargent

Not just another new website! New Project Live: Capital Finance

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Capital Finance got in touch with Bluewire Media to give their tired, static website a refresh. Initially we were engaged to only do a CSS re-skin of the existing site but it then turned into a full blown rebuild, including a CMS, after we managed to highlight the benefits of having the website in a form that the Capital Finance team could keep up-to-date themselves.

Capital Finance was founded in 1995. Since then they’ve become one of Australia’s leading finance companies. They’re in the business of helping companies and individuals achieve their commercial goals and personal dreams. …

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Web Design


Posted on Nov 25, 2010 by Adam Franklin

Real-Time Marketing & PR… in Brisbane

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David Meerman Scott fans in Brisbane finally got see him in action – via satellite from the USA. Here are the two biggest discoveries I made at today’s event.

Real-time engagement is what matters

Tomorrow, next week, next month or next year isn’t good enough in the Internet Age.   You need to be acting now. In real-time.

And just like the Wall St trading floors in the 80s, there is money to made by responding in real-time and by the same token – if you snooze, you lose!

David provided great clarity for me when he explained this concept (which I’d been struggling to clarify in my own head.)…

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Social Media
david meerman scott


Posted on Nov 20, 2010 by Sarah McVeigh

Honey from The Bees Awards – interviews & highlights

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Last week I had the pleasure of helping out at The Bees Awards – the first international award ceremony celebrating excellence in social media marketing.

I was super impressed by the venue, the organization, the entertainment, and most of all – the calibre of the entries and winners. The event really reinforced the energy and vibrancy of the agencies who have embraced social media.

Having the opportunity to ask the winners about their campaigns, what social media means to our industry, and where we’re headed was a rare treat – who better to ask than the innovators?…

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Social Media
social media, Twitter, the bees awards, saatchi and saatchi LA, the brpr group, video interviews
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