Posted on Dec 24, 2010 by Bluewire Media

Weekly Round-Up Vol. 78

Style vs Design – Why Understanding The Difference Is What It’s All About – Jeffrey Zeldman via the Adobe Design Center
An absolute must-read article on the state of web design by the leader in usability and web-standard, Jeffrey Zeldman.

How to Keep Up with News & Emerging Trends [Marketing Cast] – Hubspot
Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies? In this week’s episode of the Marketing Cast, David Meerman Scott addresses this question and suggests some quick solutions…

25 Ways to Get More Social Media Followers – Hubspot
Social media can seem overwhelming, especially when you’re starting from scratch without any followers on your profiles.…

Posted on Dec 20, 2010 by Adam Franklin

Why do 65% of businesses not have a website?

I was amazed to discover that 6.5 out of 10 Australian business DO NOT have a website.

That’s right – no website at all. Even though there’s a heap of web designers that will knock something basic up for you for well under $1,000.

Why do you think this is the case?

Surely these business owners are spending well over $1,000 on flyers, yellow pages or classified ads. I would suggest to anyone without a website — please take the leap of faith and experiment!

Take $1,000 from your offline spend and invest it online. Compare the results and then make an informed decision about what worked better for you.…

Posted on Dec 17, 2010 by Adam Franklin

How the Gadget Guy uses the iPad – Peter Blasina

Pete Blasina is well known on Australian TV as the Gadget Guy. I was thrilled to meet Pete when we were on the same panel at the “Man vs Machine” debate in Sydney’s lower town hall recently.

After the debate, I interviewed Pete ‘The Gadget Guy’ about his favourite new business toy – Apple’s iPad.

Discover how what started out as a entertainment device has quickly become a really valuable business tool at Peter’s company.

Pete “The Gadget Guy” discusses the Apple iPad

Hi. I’m Pete, the Gadget Guy, and I’m going to just talk about the iPad.…

Posted on Dec 17, 2010 by Sarah McVeigh

Bluewire Media’s Award for Web Design

And the winner is………

The winner of this year’s Bluewire Media Award for Web Design is Tyler Alberti for his photography portfolio website.

Here’s what Tyler had to say about winning the award:

“As a freelance photographer and graphic designer, I have always been an advocate for self promotion and marketing. My first point of contact for new or prospective clients has always been through my online presence. Having the opportunity to enter my professional portfolio into a competition such as the Bluewire Media Award really pushed me during my final year of study to knuckle down on the design and build a really simple and functional website that displays both my graphic and web design/development skills whilst also displaying my photographic portfolio in full colour.…

Posted on Dec 13, 2010 by Angus Russell

Why You Should Find Something Of VALUE To Give Away For FREE Online

If you’re from a web agency in Brisbane, you’re probably aware of how competitive the number one Google ranking for “Web Design Brisbane” is. The spot has long been dominated by John Hacking, with other, much larger companies stuggling to stay in the top 5 for longer than a few months.

Recently, Bluewire Media has claimed the #1 spot from John Hacking, who has dropped from #1 to page 2 (any ideas why?). If you looked at the home page of the Bluewire Media website however, you might be confused as to how we’ve made it to the number one spot.…

Posted on Dec 7, 2010 by Sam Sargent

Not just another new website! New Project Live: Capital Finance

Capital Finance got in touch with Bluewire Media to give their tired, static website a refresh. Initially we were engaged to only do a CSS re-skin of the existing site but it then turned into a full blown rebuild, including a CMS, after we managed to highlight the benefits of having the website in a form that the Capital Finance team could keep up-to-date themselves.

Capital Finance was founded in 1995. Since then they’ve become one of Australia’s leading finance companies. They’re in the business of helping companies and individuals achieve their commercial goals and personal dreams. Your business is their business.…

Posted on Nov 20, 2010 by Sarah McVeigh

Honey from The Bees Awards – interviews & highlights

Last week I had the pleasure of helping out at The Bees Awards – the first international award ceremony celebrating excellence in social media marketing.

I was super impressed by the venue, the organization, the entertainment, and most of all – the calibre of the entries and winners. The event really reinforced the energy and vibrancy of the agencies who have embraced social media.

Having the opportunity to ask the winners about their campaigns, what social media means to our industry, and where we’re headed was a rare treat – who better to ask than the innovators?…