August 2010 - Bluewire Media

Posted on Aug 31, 2010 by Toby Jenkins

Social Media fire-fighting… literally.

This is part 2 of my interview in Sydney with Peter Williams (@rexster), the CEO of Deloitte Digital.

I’ve already blogged about their policy and I had a bunch of other stuff I’d wanted to talk to him about. For example, Deloitte has a great relationship with the entrepreneurship program at RMIT and he’s been invited to speak at TEDxCanberra…

During the interview we got talking about social media and all of a sudden Pete was describing how he’d used it to help organise the relief effort in the town of Flowerdale after the Victorian Bushfires:

“[We used] social media and web 2.0

Posted on Aug 31, 2010 by Sam Sargent

iPhone App Review: SEO Audit

Price: FREE Get it from iTunes

This FREE app is a must-have for any website owner, business owner or web designer looking to ensure their site is SEO friendly.

Developed by our very own SEO partners Reload Media, this handy little app will show you in a flash a number of important search engine optimisation (SEO) factors including:

Google® PageRank
Indexed Pages
Backlinks
Keyword, Title & Description Relevancy
Robots
Page Load Times
H1, H2, H3 and Image alt tags
XML Sitemaps
Google Analytics
Domain Age
W3C Compatibility
Server Location

Based on these important SEO factors, the app then calculates your site’s SEO score.…

Posted on Aug 30, 2010 by Lesley Hays

Weekly round-up (Vol. 70)

Social Media is the New Rock and Roll – The Hopkinson Report
This is a fascinating and well written article comparing the rebellion of rock & roll in the 60s with social media today. It’s a very interesting concept and most of it rings true, though it might all be about to change! Because…

Older Adults Nearly Double Social Media Presence [STATS] – Mashable

My mother is on Facebook and yours probably is too. Scary? Well, this article doesn’t really say what they’re doing on social media but they’re almost certainly checking up you!…

Posted on Aug 27, 2010 by Adam Franklin

REVIEW: Copywriting Scorecard for Bloggers ebook – 4.5 out of 5

Two of my Aussie favourite web experts – copywriter Glenn Murray aka @DivineWrite and blogger Darren Rowse aka @ProBlogger – have joined forces to write a brilliant ebook – Copywriting Scorecard for Bloggers.

Why I like it
What I like about this ebook is that it starts off by encouraging you to know your audience, brand, objectives & keywords – BEFORE you start! This is an absolute must but too frequently overlooked by many first time bloggers. These ideas from the “Before you start” section of the ebook are very much aligned with what we encourage in Bluewire’s One Page Web Strategy Plan.…

Posted on Aug 25, 2010 by Adam Franklin

How To Manage Your Reputation on Social Media

Updated on July 15th, 2013

If you’re keen to keep an eye on what other people are saying about you online, then take 1:06 minutes to watch this interview with John Fison – chairman of online reputation management firm Netbox Blue.

Learn what simple steps you can take to protect yourself and your organisation and avoid the social media traps!

Why is reputation management so important in social media?

What’s happening out there, I think, these days is that a lot of people are talking about companies online using social media.…

Posted on Aug 25, 2010 by Toby Jenkins

0% staff turnover? 400% ROI? Dollar return? – Use social media says Deloitte Digital CEO

How do you measure an ROI on Social Media???

It’s not always easy to measure an ROI on Social Media, but, as a part of my interview with him in Sydney, Deloitte Digital CEO Peter Williams (@rexster), says:

“Generally being a firm of accountants we measure it based on how many dollars we get back and the answer is: a sh!tload.”

Without wanting to give away too much here are a couple of highlights:

3 measurables they’ve tracked:

Deloitte have dropped their recruitment agent fees to nearly zero using a Facebook app called “Join me at Deloitte” they developed for their employees.

Posted on Aug 20, 2010 by Adam Franklin

Can I get fired for using Social Media?

Updated on July 15th, 2013

The question on everybody’s lips is… “can I get fired for using social media?”

Luckily Brisbane Corporate & IT lawyer, Malcolm Burrows was on hand to answer this one for us.

In this 1:42 minute interview, you’ll learn how you should conduct yourself on social networks and what is and isn’t acceptable!

Social media conduct tips for employees, with Malcolm Burrows

Hi. Malcolm Burrows is my name. I’m a corporate and technology lawyer with a special interest in social media law.

Can people get fired from what they do on social media websites?

Posted on Aug 17, 2010 by Adam Franklin

The Last Advertising Agency on Earth

Here’s a funny and refreshingly honest appraisal of the future of advertising agencies (by an ad agency, thankfully!)

This video takes you on a hypothetical tour through the last advertising agency on earth – complete with artifacts of what the agency execs were doing at the moment of extinction!

Being part of Bluewire, I am biased as to the importance of the web, but what do you think… Will advertising agencies become extinct? Or will they thrive?

Thanks Brett Wiskar at Speedwell for showing me this!

Web Strategy Brisbane: If you’d like to get with the times & get your web strategy cranking, give Bluewire Media a call on 1300 258 394.…