David Meerman Scott fans in Brisbane finally got see him in action – via satellite from the USA. Here are the two biggest discoveries I made at today’s event.
Real-time engagement is what matters
Tomorrow, next week, next month or next year isn’t good enough in the Internet Age. You need to be acting now. In real-time.
And just like the Wall St trading floors in the 80s, there is money to made by responding in real-time and by the same token – if you snooze, you lose!
David provided great clarity for me when he explained this concept (which I’d been struggling to clarify in my own head.)
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“Social Media are the tools.