This article I read in Fast Company left me astonished by how much attention Apple pays to every microscopic detail of their marketing campaigns.
Have you ever wondered why all Apple product mockups show the time at just after 9.40? Neither had I (nor had I even picked up on this peculiarity). But indeed, the iPhone’s clock displayed 9.42am. The iPad displayed 9.41.
I’ll let Fast Company explain:
… Continue ReadingTurns out Apple’s keynote organizers think about this stuff right down to the tiniest detail–and this is certainly one of the tinier details.