Better known as @RichardatDELL to his 10, 758 Twitter followers, Dell’s international social media strategist Richard Binnhammer flew to Australia for the National Small Business Summit in Brisbane last week.
Richard’s social media strategies have helped Dell have generated millions of dollars from their Twitter account alone. And it was inspiring to hear how a Fortune 100 company uses social media to generate sales and build their reputation.
However Dell’s reputation hasn’t always been so wonderful and I had some pressing questions I really wanted to ask Richard. Graciously Richard accepted my interview request!
I asked Richard about Dell’s dramatic turnaround from the Dell Hell fiasco in 2005 to today’s multi-million social media successes.…Continue Reading