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Monthly Archives: January 2011

Home / Archives for January 2011



Posted on Jan 31, 2011 by Angus Russell

Weekly Round-Up vol. 79

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To all those regular weekly round-up readers, apologies for the lack of a weekly round up recently. This weekly round-up is the best (and most relevant to our readers) of what Mashable and Hubspot published in the last week. I’ve also included a question from Quora, a relatively new Q&A website where questions get answered by some of the big names in whatever industry you’re in.

How would you measure the ROI in social media?
If you’ve never used Quora, check it out! This question has been answered by some big names including David Armano, a social media strategist with around 35,000 twitter followers.…

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Web Marketing


Posted on Jan 18, 2011 by Sam Sargent

To tweet or not to tweet, that is the question! Here’s the answer…

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Tweet!

If you’re not convinced your business needs to have a twitter account, continue reading. I’d like to share a story about a recent interaction I’ve had that might help to see the value you can add to your customers.

I’m off to Japan snowboarding next week (yes that’s me rubbing it in!) and needed to organise my Travel Insurance last night. I’ve used World Nomads before which meant I had an account already and figured I would just stick with them. My last overseas trip was so long ago that I had forgotten my user-name.…

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Social Media, Twitter
social media, Twitter, brand advocate, customer service


Posted on Jan 14, 2011 by Lesley Hays

Dispelling rumours and saving dogs: how we used the web in the floods

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What a week for Australia it’s been! With the west coast on fire and the east coast under water (top to bottom!), it seems hardly important to talk about web technology. But that’s exactly what the country’s been looking at all week! With the #qldfloods tag on Twitter, community photo gathering on Facebook, live webcams to watch the water rising, and simple online news streaming, the web has been keeping us together for the past few days.

The instantaneous nature of the web has so far proven itself vital in disasters around the world, if at least for raising awareness and rapid communication.…

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Social Media
social media, Twitter, Facebook


Posted on Jan 11, 2011 by Angus Russell

How Twitter is Being Used To Disseminate Information During The Queensland Floods

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Updated on July 15th, 2013

Twitter is abuzz today with the news of the Queensland floods (#qldfloods), this post looks at how it is being used by various different types of twitter users to make announcements, share photos, gather information, raise awareness and encourage donations.

Right now on twitter if you search for #qldfloods, you only need to wait 5-10 seconds before the new tweets button appears saying “20 New Tweets”. This means that people in Brisbane and Queensland are tweeting at a rate of around 2 tweets per second. These tweets range from people posting photos via services like TwitPic and YFrog, to people linking to the premier’s disaster relief appeal, to general tweets about individual situations.…

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6 Comments
Web Marketing, Social Media, Twitter, Advanced, Social Media Strategy
#qldfloods, #thebigwet, QPSMedia


Posted on Jan 8, 2011 by Angus Russell

13 Must-Watch Marketing TED Presentations

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Earlier this week, Hubspot, one of our favourite blogs, posted an article that contained 13 embedded videos of great marketers speaking about their ideas.  As the title suggests, all of these videos are worth watching.

As a sneak peak, here’s an interesting talk by Malcolm Gladwell about how one psycho physicist brought about a change in the way that food companies thought about their products.

Malcolm tells the story of how food companies came to realise that there isn’t one perfect formula for their product. That different people have different tastes, and by diversifying your product line you can satisfy more people.…

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Web Strategy, Business, Marketing
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