As a marketing manager, you hear these hideous words every day, but I feel compelled to make a stand. So here’s my rant – the countdown of the Top 10 Marketing Words I Hate…
I’ve never heard anyone agree upon the definition of what a ‘brand‘ really is. I’ve heard all of the following:
- Your name is your brand- eg. ‘brand name’ products vs generic.
- Your logo is your brand.
- Your brand is your product or service.
- Your brand is what people say about you.