When David was in Australia earlier this year, we asked him to explain how to use the template and why it is so useful.
David Meerman Scott:
“Hey how’s it going? So, I just flew 14 hours from Los Angeles to do a little bit of surfing, and here we are, had a good lunch today with the guys.
You know we’ve been working on this template – this Marketing Strategy Planning Template, and it’s really important because when I talk to people about the ideas in my books they understand it.