Updated on July 8th, 2013
This is a guest blog post by Melissa Jun Rowley.
In the last few years, “engagement,” “authenticity,” and “transparency” have been the key buzzwords and actions for unlocking social media marketing potential. However, it was only a matter of time before audiences began to require a bit more special attention—a bit more focus on their individuality, or at least their locality. As luck would have it new and familiar social technologies are enabling brands to get up close and personal with their consumers through the curation and distribution of localised and personalised content.…Continue Reading