April 2012 - Bluewire Media

Posted on Apr 27, 2012 by Angus Russell

How to make sure your website doesn’t work for your business

If you’re not in the business of making websites, it might surprise you to learn how many people decide they need a website, seemingly for the sake of having a website. As a freelancer, I get lots of enquiries for small-budget websites, most of which can’t clearly articulate WHY they need a website, other than to check it off the list. Even at Bluewire Media, a high-end web strategy company, the “Website Goals” section of our getting started questionnaire is all too often left blank.

But this just won’t do. Even for small projects, it’s important that we begin with some goals.…

Posted on Apr 19, 2012 by Adam Franklin

5 Reasons CEOs are adopting Email Image Monitoring

I’ve often been the recipient of emails from friends where there’s an attached image that I ‘must check out’.

Often they’ve been inappropriate JPGs and I’ve hit delete. And given how disruptive most personal emails are, I now make it a habit to delete all personal emails with strange attachments.

But it got me thinking about how and why CEOs should take email image monitoring seriously. What are the repercussions of inappropriate images on your email?

I asked David Siddal from MailGuard if he could write a guest blog post that adresses this issue.…

Posted on Apr 16, 2012 by Toby Jenkins

15 Web Tools making Recruitment easier, cheaper and faster for any business – Mike Overell

Updated on February 8th, 2013

It’s no secret that the web is disrupting all sorts of industries. Recruitment is no exception so I wanted to follow up on the previous blog post (89 web tools for everyday business) with a post really focussed on recruiting and retaining the best team.

There’s none better to talk about recruiting on the web than Mike Overell, CEO and Founder of RecruitLoop. We met surfing and when he told me about what he was doing with his start up, I was keen to hear more.…

Posted on Apr 5, 2012 by Kyle Zenchyson

LinkedIn, but out of your network?

Updated on July 8th, 2013

The other week you may have been graced with a brief email thanking you for making up the three million Australians subscribed to LinkedIn.

The archetypal message was complete with a photo of happy LinkedIn users and a personal signature from the Australian managing director. You probably would have also skimmed it for 20 seconds before hitting delete. Beyond the simplistic efforts to keep in touch with LinkedIn members, the self-proclaimed milestone may be worth noting.

Unique viewers vs. active users
Social Media News does bring up an important fact.…

Posted on Apr 3, 2012 by Angela Logovik

The Importance of Checklists

Isn’t it frustrating when you are doing something that you’ve done a hundred times before and still you manage to forget an important step? I’m the first to put my hand up for this, it’s frustrating and in some cases may even cause harm.

It was such a relief to discover that I’m not alone! I’ve just finished reading The Checklist Manefesto by Atul Gawande and I’m really excited to start putting some of what I’ve learned into practice.

I’m already a big believer in checklists. At home I have a constant shopping list on the go and a reminder of what we need to purchase the next time we head to Bunnings.…