• Home
  • Free Marketing Templates
  • Products
  • Social Media Speaker
  • News
  • Blog
  • Podcast
  • Webinar
    • Navigate Next 90 Days
    • Digital Marketing for Consultants
    • Linkedin Crash Course
  • Events
  • Contact
  • Search
Bluewire Media - Web Strategy
  • Home
  • Blog
  • Contact Us
  • More
  • Free Templates & Training
    • LinkedIn Templates
      • LinkedIn Headshot Guide
      • Linkedin Profile Checklist
      • LinkedIn Nurturing Process
      • LinkedIn Video Guide
      • LinkedIn 10 Minute Daily Plan
      • Linkedin Blueprint
      • LinkedIn Conversion Guide
      • LinkedIn Content Plan
    • Marketing Templates
      • All 33+ Marketing Templates
      • Web Strategy Planning Template
      • Editorial Calendar Template
      • Landing Page Design Template
      • Content Marketing Promotion Template
      • SEO Planning Template
      • Content Marketing Sales Funnel
      • Inbound Marketing Flight Plan
      • Inbound Marketing Methodology
      • Influencer Outreach Email Template
      • Skype Interview Template
      • Web Marketing Report Template
      • Email Lead Nurturing Template
      • Blog Post Planning Template
      • Content Ideas Generation Template
      • Communication Schedule Template
      • Content Publishing Rhythm Template
      • Aspirational Contacts Template
      • Email Sales Copy Template
      • Event Marketing Template
      • Web Marketing Health Check Template
      • Digital Marketing Methodology Template
      • Website Content Collaboration Template
      • Speakers Social Media Template
      • Business Cloud Planning Template
      • Website Checklist for Graphic Designers
      • Lead Magnet Checklist
      • Guest Blogging Strategy Template
      • WordPress Shortcuts Template
      • Google Adwords Planning Template
    • Free Social Media Templates
      • Social Media Guidelines Template
      • Social Media Planning Template
      • Social Media Corporate Approval Template
      • 8 Step Blueprint
      • Negative Comments Response Template (for Social Media)
      • Social Media Image Sizes Checklist
      • Instagram Daily 5 Minute Marketing Plan
      • Twitter Daily 5 Minute Marketing Plan
      • Twitter Cheatsheet
      • Facebook Marketing Plan Template
      • Pinterest Daily 5 Minute Marketing Plan
      • Google+ Daily 5 Minute Marketing Plan
    • Free E-Books
      • Free chapter of our book
      • 59 Web Marketing Tools
      • Web Strategy Secrets E-book
      • Content Marketing Magic e-book
      • Twitter Tips and Tricks For Business e-book
      • A Short Guide to Email Marketing & Social Media
      • Social Media: How to Get Started Guide
      • Inbound Marketing For Business e-book
    • Hablas Espanol?
      • Plantilla de Planeación de Estrategia Web
      • Secretos de la Estrategia Web
    • Marketing Mini Course – Tools of The Trade
  • Our Bestselling Book
  • Online Courses & Products
    • Web Marketing That Works Book $25
    • All Access Starter Pack $97
    • SEO Accelerator $97
    • Social Media For Leads $297
    • Double My Leads $597
    • LinkedIn Accelerator $97
    • LinkedIn Course $997
  • Corporate Training Courses
    • Accountants – Social Media Training
    • Financial Adviser – Social Media Training
    • Real Estate – Social Media Training
    • Mortgage Broker – Social Media Training
    • LinkedIn Training Courses
    • Social Media Training Courses
    • Digital Marketing Training Courses
  • Digital Marketing Coaching
    • Web Marketing Strategy
    • Social Media Marketing Strategy
    • Marketing Mentoring Programs
    • Coaching Program
    • Corporate Workshop Facilitation
  • Why Engage Bluewire Media?
    • 10 Reasons To Work With Us
    • Meet Our Team
    • Company Profile
    • Recognition & Testimonials
    • The Bluewire Story

Monthly Archives: April 2012

Home / Archives for April 2012



Posted on Apr 27, 2012 by Angus Russell

How to make sure your website doesn’t work for your business

 0 Shares
Tweet

If you’re not in the business of making websites, it might surprise you to learn how many people decide they need a website, seemingly for the sake of having a website. As a freelancer, I get lots of enquiries for small-budget websites, most of which can’t clearly articulate WHY they need a website, other than to check it off the list. Even at Bluewire Media, a high-end web strategy company, the “Website Goals” section of our getting started questionnaire is all too often left blank.

But this just won’t do. Even for small projects, it’s important that we begin with some goals.…

Continue Reading
No Comments
Web Strategy
website goals, website planning


Posted on Apr 23, 2012 by Adam Franklin

Content rules, so start a publishing schedule!

 0 Shares
Tweet

I’ve just finished listening to Content Rules by Ann Handley and CC Chapman on my iPhone (for the second time – it was that good!).

And the most important lesson is that you must publish remarkable content on the web if you want to ignite your business and engage customers.

Yes, it’s hard work but the rewards are huge – more customers and more business!

And fortunately, Ann and CC share their expertise on how to create blogs, podcasts, videos, ebooks and webinars.

How to find remarkable content

Despite probably feeling like “you have nothing interesting to write about”,  Ann and CC remind us that everyone knows stuff that is useful and valuable to other people.  …

Continue Reading
2 Comments
Social Media, Reviews
social media, ann handley, CC Chapman, content rules


Posted on Apr 19, 2012 by Adam Franklin

5 Reasons CEOs are adopting Email Image Monitoring

 0 Shares
Tweet

I’ve often been the recipient of emails from friends where there’s an attached image that I ‘must check out’.

Often they’ve been inappropriate JPGs and I’ve hit delete.  And given how disruptive most personal emails are, I now make it  a habit to delete all personal emails with strange attachments.

But it got me thinking about how and why CEOs should take email image monitoring seriously.    What are the repercussions of inappropriate images on your email?

I asked David Siddal from MailGuard if he could write a guest blog post that adresses this issue.…

Continue Reading
1 Comment
Guest Post
CEO, image monitoring, MailGuard


Posted on Apr 16, 2012 by Toby Jenkins

15 Recruitment Web Tools making it easier, cheaper and faster

 0 Shares
Tweet

Updated on November 26th, 2019

Recruitment Web Tools

It’s no secret that the web is disrupting all sorts of industries. Recruitment is no exception so I wanted to follow up on the previous blog post (89 web tools for everyday business) with a post really focussed on recruiting and retaining the best team.

There’s none better to talk about recruiting on the web than Mike Overell, CEO and Founder of RecruitLoop.  We met surfing and when he told me about what he was doing with his start up, I was keen to hear more.…

Continue Reading
4 Comments
Web Strategy, Web Design, Business, Expert Interview, Guest Post, Reviews
Recruitment


Posted on Apr 11, 2012 by Adam Franklin

Social Media TV #1 – Instagram, Facebook Timeline, Kony 2012

 0 Shares
Tweet

Welcome to the first episode of Social Media TV  –  a weekly video series where I’ll look at the Top 3 things happening in social media.

Here are this week’s Top 3:

1. Instagram, the photo sharing service has been acquired by Facebook  for a whopping $1 billion.

2. Facebook’s Timeline upgrade has been mandatory for about a week and business owners are still grappling with what they can and can’t include in the Cover Image on the front of their Timeline.  What you can’t include is your website URL, your contact details, any special offers or anything that encourages users to like or share that page.  …

Continue Reading
No Comments
Facebook, Social Media
Facebook Timeline, Instagram, Kony 2012


Posted on Apr 5, 2012 by Kyle Zenchyson

LinkedIn, but out of your network?

 0 Shares
Tweet

Updated on July 8th, 2013

The other week you may have been graced with a brief email thanking you for making up the three million Australians subscribed to LinkedIn.

The archetypal message was complete with a photo of happy LinkedIn users and a personal signature from the Australian managing director. You probably would have also skimmed it for 20 seconds before hitting delete. Beyond the simplistic efforts to keep in touch with LinkedIn members, the self-proclaimed milestone may be worth noting.

Unique viewers vs. active users
Social Media News does bring up an important fact.…

Continue Reading
No Comments
Social Media, LinkedIn, Intermediate, Social Media Strategy
social media, Social Networking, Business, LinkedIn


Posted on Apr 3, 2012 by Angela Logovik

The Importance of Checklists

 0 Shares
Tweet

Isn’t it frustrating when you are doing something that you’ve done a hundred times before and still you manage to forget an important step? I’m the first to put my hand up for this, it’s frustrating and in some cases may even cause harm.

It was such a relief to discover that I’m not alone! I’ve just finished reading The Checklist Manefesto by Atul Gawande and I’m really excited to start putting some of what I’ve learned into practice.

I’m already a big believer in checklists. At home I have a constant shopping list on the go and a reminder of what we need to purchase the next time we head to Bunnings.…

Continue Reading
1 Comment
Reviews
Atul Gwande, checklists
  • Latest
  • Popular
  • Comments
  • Tags
  • How To Write Cold Emails That’ll Open Doors To New Guest Blogging Sites Jan 18, 2021
  • How to Market Your Brand With a Sustainable Mindset Jan 17, 2021
  • How to Generate Massive Social Proof to Increase Web Conversions Jan 10, 2021
  • Off the cuff THUMB 141How to earn money from my blog Dec 20, 2020
  • How to Write Your Next Article 2 Hours Faster (Without Sacrificing Quality) Nov 23, 2020
  • Marketing experimentsMarketing Experiments: Email Content That Gets Clicked Apr 23, 2013
  • LinkedIn Marketing Strategy Infographic Nov 13, 2013
  • seo-secretsFishing for backlinks – Tips from SEO Secrets Oct 27, 2009
  • Your Ultimate Blog Checklist Jul 16, 2014
  • DanNorrisThe 5 Best Google Analytics Reports for Content Marketers Jan 8, 2014
  • Excel Salon Products […] Download Image More @ www.bluewiremedia
  • How To Get More Backlinks: Ultimate Guide - 100% Australian Digital Marketing Services […] is actually something we ourselves do as
  • What I shipped in 2019 | Adam Franklin […] I originally published this on the Bluew
  • What I shipped in 2019 | Adam Franklin […] Each year I post a year in review highl
  • How to write an email that people will read – MCNM Marketing Magazine […] a freebie, giving your contacts somethin
adam franklin Adtech apple iphone balance barry feldman bg patterns blackberry calls to action color scheme designer Copywriting copy writing for web digital marketing Digital strategy dot tk email Email Marketing Facebook flash GIMP google HTML-ipsum internet marketing matthew michalewicz myspace online advertising Pat Flynn pic markr Rand Fishkin search engine SEO shrink o'matic smush.it! social marketing social media Social Networking Twitter VA viral marketing virtual assistants visual Web Design web design brisbane web design SEO Will Blunt YouTube

Archives

  • 2021 (3)
  • 2020 (93)
  • 2019 (132)
  • 2018 (31)
  • 2017 (60)
  • 2016 (131)
  • 2015 (176)
  • 2014 (122)
  • 2013 (99)
  • 2012 (73)
  • 2011 (93)
  • 2010 (152)
  • 2009 (135)
  • 2008 (1)
  • Back to Top
    • Home
    • Free Marketing Templates
    • Products
    • Social Media Speaker
    • News
    • Blog
    • Podcast
    • Webinar
      • Navigate Next 90 Days
      • Digital Marketing for Consultants
      • Linkedin Crash Course
    • Events
    • Contact
    • Search
    • Bluewire Community
      • Free Marketing Templates
      • Amazon – Web Marketing That Works
      • Join our Faceook group
      • iTunes – Web Marketing That Works
      • Spotify – Web Marketing That Works
      • Bluewire Podcast
      • Recommended Reading
      • Online Tools
      • Student Centre Login
      • Subscribe to Bluewire News
      • Sitemap
    • Hire Adam Franklin to Speak
      • Social Media Speaker
      • Digital Marketing Speaker
      • Keynote Speaker
      • Marketing Speaker
      • LinkedIn Keynote Speaker
      • Harbour Space Uni Lecturer
      • Toby Jenkins
    • Adam Franklin – Awards Judge
      • Optus MyBusiness Awards
      • Real Estate Business (REB) Awards
      • Australian Broking Awards
      • Australian Accounting Awards
      • Women in Real Estate Awards
      • Better Business Summit Awards
      • Young Leaders In Finance Awards
    • Contributors To
      • The Australian
      • Sydney Morning Herald
      • Smart Company
      • Huffington Post
      • Convince & Convert
      • Hubspot
      • Problogger
      • Kochie’s Business Builders
      • Entrepreneur HQ
      • Dent /Key Person of Influence
      • Life Hacker
      • Quora
      • Medium
      • Elite Agent
    • Working with Bluewire
      • As a Client
      • As an Affiliate
      • As an Event Attendee
      • As a Guest Blogger
      • As a Partner
      • Testimonials
    • Connect on Social Media
      • Adam Franklin on LinkedIn
      • Twitter
      • LinkedIn
      • Facebook
      • YouTube
      • Instagram
      • Pinterest
      • Slideshare
    • Disclosure
      • Disclosure & Terms and Conditions
      • GDPR Compliance & Privacy Policy
    Australia

    28 Kinkade Avenue
    Ashgrove
    QLD, 4060

    Copyright © 2021 All contents Creative Commons Licensed Bluewire Media Pty Ltd.