May 2012 - Bluewire Media

Posted on May 18, 2012 by Adam Franklin

Social Media TV #4 – Googleplex and Drive – Mountain View, CA

Hi it’s Adam Franklin and welcome to a very special 4^th episode of Social Media TV – right here from Mountain View in California at the Googleplex. Now we’re hear on the Android Statue lawn and we’ve been lucky enough to have a tour of the Googleplex today.

We’ve seen inside the kitchen with all the wonderful food, the games room which the darts and chess, the yoga hall and the dance studio. It’s amazing.

Google Drives
And we were also lucky enough to find out more about the Google Apps feature which is called Google Drives.…

Posted on May 17, 2012 by Adam Franklin

Gary Bertwistle – How social media impacts marketing and promotion

I’ve been a long time fan of Gary Bertwistle as a marketing speaker (originally at a TEC event) and as an author. So it was a real thrill when we sat down to discuss social media’s impact on marketing and promotion.

Here’s the video we recorded in Sydney and below that is the transcript:

How does social media impact marketing and promotion?
Hi I’m Gary Bertwistle and today we’re talking about how does social media affect marketing and brand. And having worked with a myriad of different companies of all shapes and sizes, the biggest issue today is that people are confusing promotion with marketing and people are using social media is a tool to promote themselves but unless the message you are putting out in social media differentiates you from everybody else using social media to promote themselves, then it’s not a piece of marketing, it’s actually a piece of promotion,

What is the difference between promotion and marketing?…