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Monthly Archives: May 2012

Home / Archives for May 2012



Posted on May 31, 2012 by Selina Power

Social Media Down Under Event – Meet International Keynote Speaker Melissa Jun Rowley

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Updated on February 8th, 2013

You’re invited to see 17 speakers discuss and debate the state of social media in Australian business.

The Maritime Museum in Sydney will play host to the Social Media Down Under Event- June 13th with a line up of incredibly influential speakers on social media in business. One of these remarkable speakers is our international keynote speaker Melissa Jun Rowley. Melissa’s professional bio reads like a Hollywood film.

Melissa is an award-winning journalist, on-air host, and content strategist with a passion for all things tied to social innovation.…

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Social Media, Marketing
social media, Social Networking, melissa jun rowley


Posted on May 25, 2012 by Adam Franklin

Social Media TV #5 – Facebook IPO, Culture + Chris Brogan 100,000th tweet

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Hi it’s Adam Franklin and welcome to the 5th episode of Social Media TV. At the moment we are at the Hotel Lincoln in Chicago & our US tour is coming to an end.


Now I’d like to reflect on three of the things in social media this week.

Facebook IPO

The first is obviously the Facebook IPO and the fact that on the second day of trading it seems to be down about 20%, so the market is saying it’s lost I think $19 billion. It’ll be interesting to see how the Facebook scenario unfolds.…

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Social Media
chris brogan, Facebook IPO


Posted on May 25, 2012 by Adam Franklin

A funny look at why most videos are boring – Kevin Daum

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Updated on July 8th, 2013

Why spend $25,000 on a video that 12 people watch?  It doesn’t make much sense, but many ‘professional’ corporate videos are boring and go unwatched!

Injecting fun, humour and entertainment into corporate videos terrifies marketing & PR people. Except it shouldn’t, because it WORKS!  After we met at a Leadership Summit last week, I got to interview Kevin Daum, the author of Video Marketing for Dummies.

Interview with Kevin Daum

TRANSCRIPT:

Adam Franklin: Hi there it’s Adam Franklin here and I’m lucky enough to be here with Kevin Daum the author of Video Marketing for DUMMIES.…

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Social Media Strategy, Expert Interview, YouTube, Intermediate


Posted on May 19, 2012 by Kyle Zenchyson

Mobile apps become Facebook’s protein-shake for bulking up

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As a heavy Internet user, it gave me a fright when I saw an infographic showing how the Internet is ruining our brain.

Despite the unflattering comments criticising the infographic’s colour scheme, it was interesting reading about the average Internet user’s habits. Apparently we now consume triple the amount of information per day than we did in the 1960’s – whether we’re shopping, reading the news or knowing what’s happening with our friends.

How do we cope? We multitask to manage our busy lifestyle and switch windows or programs online every two minutes.…

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1 Comment
Social Media
social media, Facebook, mobile, Instagram


Posted on May 18, 2012 by Adam Franklin

Social Media TV #4 – Googleplex and Drive – Mountain View, CA

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Hi it’s Adam Franklin and welcome to a very special 4th episode of Social Media TV  – right here from Mountain View in California at the Googleplex.  Now we’re hear on the Android Statue lawn and we’ve been lucky enough to have a tour of the Googleplex today.

We’ve seen inside the kitchen with all the wonderful food, the games room which the darts and chess, the yoga hall and the dance studio. It’s amazing.

Google Drives
And we were also lucky enough to find out more about the Google Apps feature which is called Google Drives.…

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Business
drive, googleplex


Posted on May 17, 2012 by Adam Franklin

Gary Bertwistle – How social media impacts marketing and promotion

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Updated on July 8th, 2013

I’ve been a long time fan of Gary Bertwistle as a marketing speaker (originally at a TEC event) and as an author.  So it was a real thrill when we sat down to discuss social media’s impact on marketing and promotion.

Here’s the video we recorded in Sydney and below that is the transcript:

How does social media impact marketing and promotion?
Hi I’m Gary Bertwistle and today we’re talking about how does social media affect marketing and brand. And having worked with a myriad of different companies of all shapes and sizes, the biggest issue today is that people are confusing promotion with marketing and people are using social media is a tool to promote themselves but unless the message you are putting out in social media differentiates you from everybody else using social media to promote themselves, then it’s not a piece of marketing, it’s actually a piece of promotion,

What is the difference between promotion and marketing?…

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Advanced, Social Media Strategy, Social Media, Expert Interview
Marketing, gary bertwistle, promotion


Posted on May 16, 2012 by Selina Power

Creating a Web 2.0 Wedding

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Updated on February 8th, 2013

 After getting engaged in Japan several days ago I already feel like I am behind, with picking out locations, decorations and the all-important dress. Every bride-to-be is looking for a way to put their own personal stamp on their wedding and as a social media specialist I was thinking about a web 2.0 wedding. Ditch the $15 wedding magazines ladies and welcome to the world of Etsy, lover.ly and Pinterest.

                                     

Instead of buying magazines, cutting them into pieces and lugging a binder around to all of the vendors you meet,  why not just find the image on a wedding blog  and pin it to your board on Pinterest and just take your smartphone to your consultations? …

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Web Marketing, Social Media
social media, wedding


Posted on May 12, 2012 by Adam Franklin

Social Media TV #3 – from LA – Pinterest, Oz Stats, Celebrity chef

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Hi it’s Adam Frankin and welcome to the third episode of Social Media TV coming to you from Los Angeles.

We’ll be looking at the standout events in social media this week.  We’ll be looking at the huge rise in Pinterest. We’ll be looking at the social media usage stats in Australia and  we’ll be looking at an awesome case study of a German celebrity chef!

Pinterest

Now firstly Pinterest in huge right now. They’re getting 4 million hits per day and the reports are showing that people are much more likely to buy a product if they’ve found it on Pinterest first.  …

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Social Media
social media, pinterest, johann lafer


Posted on May 4, 2012 by Adam Franklin

Social Media TV #2 – London Olympics, Facebook Offers, Lover.ly

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Updated on June 15th, 2016

Hi it’s Adam Franklin and welcome to the second episode of Social Media TV coming to you from Bondi where the sun is finally shining.  Now we’re going to take a look at the stand out events in social media this week.

Now pay particular attention if you’re going to the Olympics, if you’re getting married or own a Facebook Business Page.

Facebook Offers

Now this week, Facebook has just released it’s Deals option (or more accurately its Offers feature).  It’s designed for Facebook Business Page owners who want to offer specials or promotions to their fans.…

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Social Media
adam franklin, social media, Lover.ly, Olympics
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