August 2012 - Bluewire Media

Posted on Aug 27, 2012 by Selina Power

7 Reasons Why No one is Reading your Blog

Updated on July 8th, 2013

Are you blogging regularly but are just not feeling the love? This could be why:

Your Blog is Boring – if your blog content does not aim to engage your audience, make them think ,ask them a question or evoke an emotion then you might as well just stop blogging. This is your chance to add remarkable content that will have your readers sharing and commenting on everything they read of yours. Try using video and photos and talk about content that is relevant to your audience.

Posted on Aug 25, 2012 by Adam Franklin

Jeff Bullas interview: The rise of visual social media – Instagram and Pinterest

Updated on July 8th, 2013

At Social Media Down Under I got the chance to interview Jeff Bullas, an AdAge Power 150 blogger and top Aussie social media professional.

Here’s our interiew:

Adam Franklin: Hi it’s Adam Franklin, from Social Media Down Under. I’m here with Jeff Bullas, thank you for joining us today Jeff.

Jeff Bullas: It’s a pleasure Adam.

Adam Franklin: I’m keen to share with our audience on our blog and YouTube channel, can you tell me about the rise of these image sharing tools such as Instagram, and Pinterest.…

Posted on Aug 24, 2012 by Adam Franklin

Deloitte’s social media policy “Empower & Trust” – Simon Townsend interview

Updated on July 8th, 2013

At Social Media Down Under I interviewed Simon Townsend, the Innovations Manager at Deloitte Australia about their three word social media policy – “Empower And Trust”.

Here is my interview with Simon Townsend.

Adam Franklin: Hi it’s Adam Franklin, and we are at Social Media Down Under. I’m here with one of the speakers, Simon Townsend, who is an innovation manager at Deloitte. Now I’d really like to share with you the key take home from Simon’s presentation. Simon would you mind sharing with our audience what they need to know from your presentation today?…

Posted on Aug 23, 2012 by Lesley Hays

Three checks for moving beyond the checklist

Anyone who’s worked with me should know how much I love a good system, so I was just a little bit excited when Angela handed me a copy of The Checklist Manefesto by Atul Gawande. She reviewed this insightful book on this blog back in April, covering its vital message that checklists should only include the most important and often-missed points in a process.

But this book goes even further in discussing the system around the checklist: how to make sure it gets used and how it handles unexpected situations.…

Posted on Aug 21, 2012 by Toby Jenkins

You’ll Never Silence The Voice of the Voiceless – The impact of media regulations in Australia on Blogging Sites

Updated on July 8th, 2013

You’ll never silence the voice of the voiceless.
“Voice of the Voiceless” – Rage Against The Machine – Battle of Los Angeles, Oct 1999

When I was asked to give a presentation entitled “You’ll never silence the blog – the impact of media regulations on blogging sites” (slides) at the Inaugural Media Regulations Forum in Sydney, I immediately thought of the Rage Against The Machine lyrics.

The agenda was put together on the back of the proposed media regulation changes detailed in the Finkelstein Report [PDF] which meant that blogs would fall under the jurisdiction of a government oversight body if they exceeded 15,000 “hits” per year.…

Posted on Aug 8, 2012 by Toby Jenkins

5 Tips for Online Business Videos

Updated on July 8th, 2013

A week ago I met up with Avi, founder of Production Party – an online video production outsourcer (think approximately 99designs for video). He was also the driving force behind Mobile Screen Fest (an international film festival for short movies filmed on mobiles only).

Avi’s an incredibly smart guy (a full trained MD, head of corporate strategy for Phizer) and he offered to share a few of his insights into how to make a great business video.

Enter Avi…

You’re looking for better ways to promote your business, you’ve heard about the value of having a good video on your website, but you don’t know where to begin, what a good video looks like or whether it can even help your business…

What do YOU need to think about to get the best Return on Investment from your video?…