November 2012 - Bluewire Media

Posted on Nov 27, 2012 by Garth Ledwidge

“Are you stroking your Facebook fan’s VIP’ness?”

Updated on February 8th, 2013

If you’re one of the many businesses up in arms over the recent dramatic drop in your Facebook reach, then you probably aren’t.

According to Nick Bowditch, marketing consultant at SMB Marketing Australia and New Zealand, it is a bit of an unfortunate coincidence that Facebook’s paid promoted posts were released around the same time that everyone’s Facebook reach suddenly dropped.

Facebook provides access to140 billion friend connections and studies have proven that if they don’t have to, businesses using Facebook won’t spend 1 red cent on it.…

Posted on Nov 22, 2012 by Selina Power

What I learnt at Facebook Small Business Bootcamp

Updated on July 8th, 2013

Recently business have been up in arms over the dramatic drop in reach their Facebook pages have been seeing but on Tuesday 20th November, SMB Marketing Consultant from Facebook Nick Bowditch put all of the rumours to rest at the Facebook Small Business Bootcamp. Basically Facebook was built for people and not for businesses. The fact the businesses can use it is a bonus but at the end of the day statistics show that businesses on Facebook will never spend a red cent with Facebook or any of its products and when you have 4,000 employees in the company… well you do the math.…

Posted on Nov 15, 2012 by Toby Jenkins

Gratitude At Work

Our goal as a business is to provide an exhilarating, challenging and supportive environment for our team to get the absolute best from each other and for themselves. By doing so, our clients will be the beneficiaries of highly motivated, passionate and focussed people.

Gratitude has a huge part to play in creating this kind of environment.

With reminders in the media about the US tradition of Thanks-giving coming up, it’s timely to share how we’ve tried to embed gratitude at Bluewire Media.

Daily:
We use a fantastic web tool called Wooboard (developed by Pollenizer) to say thanks and recognise others’ efforts.…

Posted on Nov 7, 2012 by Rachel Sanders

5 Web Design Pitfalls to Avoid in Blogging

Updated on March 15th, 2013

(This is a guest blog post from Rachel Sanders from http://www.webdesignschoolsguide.com/)

Designing a blog isn’t as easy as it seems. Although there are thousands of blog templates out there, many of them aren’t all that aesthetically appealing. The best blogs on the web are ones that relay interesting information while remaining visually coherent, and it’s often difficult to balance these two important factors. While it is true that there is no one secret to creating an effective, interesting blog, it’s useful to know what you should definitely avoid in your designs.…