Recently business have been up in arms over the dramatic drop in reach their Facebook pages have been seeing but on Tuesday 20th November, SMB Marketing Consultant from Facebook Nick Bowditch put all of the rumours to rest at the Facebook Small Business Bootcamp. Basically Facebook was built for people and not for businesses. The fact the businesses can use it is a bonus but at the end of the day statistics show that businesses on Facebook will never spend a red cent with Facebook or any of its products and when you have 4,000 employees in the company… well you do the math.…
Continue ReadingGratitude At Work
Our goal as a business is to provide an exhilarating, challenging and supportive environment for our team to get the absolute best from each other and for themselves. By doing so, our clients will be the beneficiaries of highly motivated, passionate and focussed people.
Gratitude has a huge part to play in creating this kind of environment.
With reminders in the media about the US tradition of Thanks-giving coming up, it’s timely to share how we’ve tried to embed gratitude at Bluewire Media.
Daily:
We use a fantastic web tool called Wooboard (developed by Pollenizer) to say thanks and recognise others’ efforts.…
5 Web Design Pitfalls to Avoid in Blogging
(This is a guest blog post from Rachel Sanders from http://www.webdesignschoolsguide.com/)
Designing a blog isn’t as easy as it seems. Although there are thousands of blog templates out there, many of them aren’t all that aesthetically appealing. The best blogs on the web are ones that relay interesting information while remaining visually coherent, and it’s often difficult to balance these two important factors. While it is true that there is no one secret to creating an effective, interesting blog, it’s useful to know what you should definitely avoid in your designs.…
Continue ReadingYour Facebook Privacy Explained
If you are managing a Facebook page there is an expectation that you will have strict security on your personal account so it can not be hacked. Therefore understanding the Facebook privacy settings for a personal account is paramount. So here is a step by step guide of what they all mean and how to change your settings.
Step 1. Log in to your Facebook account and then click on the drop down arrow next to “Home” on the far right side of your page and then select “Privacy Settings“.…
Continue ReadingThe Best 9 Things I Learnt at the ProBlogger Event
Problogger event
I was lucky enough to jag the third last ticket for ProBlogger’s Training Day [they sold out months before the event]. Darren Rowse is ‘ProBlogger’ and he is arguably Australia’s most prolific and successful blogger, so it was an excellent opportunity to hear all the tips straight from the horse’s mouth.
Here are the best 9 things I took away from the Problogger event.
1. 15 Minutes Per Day
Darren Rowse says to commit 15 minutes a day to something you want to achieve because as Darren says, “from small things, big things come.” …
Continue ReadingUsing Facebook’s hidden, counter-intuitive feature to improve engagement on your page
I’m all about learning and sharing this week so here is another short one on how to improve your business’ “other” Social Media page, Facebook.
This isn’t news to our Social Media team but, for a simple developer who doesn’t spend much (read any) time on Facebook, I was a little surprised with how hidden and counter-intuitive the Recent Posts by Others section of a Businesses Facebook Timeline is.
Sometimes (ideally quite often), people post nice things on a company’s Facebook Timeline and when it happens, you want this to be visible to all your fans and prospective followers.…
Continue ReadingHow to create the new Twitter profile in 4 steps
Twitter launched a new user profile design across their Web, iPhone, iPad & Android apps last week allowing further customisation of your profile. I wasn’t aware and chances are a few of our readers (maybe you?) missed this as well so I thought why not share the quick tip so you too can make the most of the new design.
According to Mashable, only 8% of the top 100 brands have taken advantage of the new setting so here’s your chance to get ahead of the big guys.
Steps to follow:
- Select a photo or create an image that expresses your own or your company’s personality.
Why hosting webinars is good for your online presence
This is a guest blog post.
Webinars are the perfect platform for improving your online presence. A webinar is essentially Internet based seminars, allowing business owners to host conferences for customers, clients and partners to attend remotely. The form the webinar takes is up to the host, but they can be extremely useful forums for online meetings, tutorials, knowledge and idea sharing events; presentations, product and service demonstrations, or simply as a forum for conversations between hosts and attendees.
Crucially, webinars can form an important extension of a website or blog, adding a personal touch and an extra dimension to online businesses.…
Continue ReadingSocial Media Experts (and Gurus) Don’t Exist. Yet.
First let’s start by saying that anyone worth their salt in social media, will insist they are not an expert, nor a guru.
Most will simply claim they are a social media professional or a social media specialist with a few war stories to tell and plenty of lessons to share. They’ve spent many years in the trenches trying to keep up with all the trends and experimenting with what works and what doesn’t.
No-one I know proclaims to have all the answers!
Social Media Experts Don’t Exist. Yet.
Why? Genuine mastery or expertise takes at least 10 years.…
Continue ReadingFacebook Falling? Preparing Your Business for the New Social Media Frontier
Facebook Falling? Preparing Your Business for the New Social Media Frontier
People love to root for the underdog. Remember when MySpace still ruled the land, and Facebook was the small competitor gaining ground with college kids? You couldn’t get a Facebook account without a university or school email address, so people went out of their way to obtain these and keep them after graduation.
Limiting a good product’s availability is a classic method of creating hype. By the time you launch to the general public, the idea is to have generated buzz that will propel your business to mass public acceptance.…
Continue ReadingMy Top 8 Marketing Insights from Inbound Conference
Inbound conference
2,800 inbound marketers gathered in Boston this week for Inbound12. Since I was one of only 3 Aussies there, I want to share my Top 8 marketing insights from the Inbound conference which we flew around the world to attend.
1. Get ready to news-jack
How…? David Meerman Scott says to track Google News for what’s happening now and if you find a topic you can somehow relate to your blog, post something in real-time. If journalists see your content as they are looking to report the story, you may news-jack it & earn thousands of backlinks!…
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