Posted on Apr 30, 2013 by Adam Franklin

Timbo Reid on Push vs Pull marketing

Updated on May 27th, 2013

Tim Reid is a marketing coach, prolific speaker, podcaster, blogger and author, specialising in business marketing. He contributes to his own podcasts and heaps of other sites, blogs and magazines.

With 20 years experience in corporate marketing, his practical experience underpins his speaking and writing popularity. Among all these other things, Tim is the founder and host of Australia’s #1 marketing podcast Small Business Big Marketing with a global audience across 94 countries.

[youtube=http://www.youtube.com/watch?v=SbHZs1DK6Nc&rel=0&w=560&h=315]

Transcript

Adam Franklin: Hi there, so it’s Adam Franklin and I’m here with Tim Reid, host of Australia’s number one marketing podcast, Small Business, Big Marketing.…

Posted on Apr 30, 2013 by Lesley Hays

The Scorecard: How to record your Web Strategy Goals

Customer Centre metrics in a Google Analytics dashboard

From the weekly Success Insights series: Lessons from our Client Success Programs

A few weeks ago, I explained how we define and review a Web Strategy with goals and metrics. Now, I thought I’d give a simple example of how this concept works in practice.

An example of a Web Strategy Scorecard goal

Goal 3: Retain and improve relationships with existing customers

Support, service and communicate with existing customers through social media and the website.

Metric	Target	Tracked
“Customer Centre” visitors	50 per week	Google Analytics _{(www.clientwebsite.com)}
Downloads of customer information (forms, brochures etc.)

Posted on Apr 28, 2013 by Adam Franklin

The Catch 22 of Creating Positive Experiences – Brian Solis review

In Brian Solis’ new book “What’s the Future of Business?” I was struck with what I think are the two real challenge faced by many marketers and businesses.

The first challenge is trying to get off the never ending treadmill of “responding to negative” client experiences (so that we can focus on the positive).

The second challenge is in actually creating the positive experiences because we must cross a chasm and go through the discomfort of trying things that don’t work.

Yes it’s time to invest in proactive experiences… Experience is everything.

Posted on Apr 27, 2013 by Angus Russell

Solving the Issue of Context in Responsive Web Design

A while ago I wrote an article titled Responsive Web Design vs Separate Mobile Site – Which is right for you? As the title suggests, it compared responsive web design to building a separate mobile site, and the reasons you might choose one over the other. I highlighted three core considerations when deciding which path to take: context, content, and your current situation. Of these, the most important consideration in most cases, is context.

“Context” as a consideration in responsive web design has been discussed and debated at length since Ethan Marcotte introduced RWD to the world in 2010.…

Posted on Apr 23, 2013 by Adam Franklin

See how easily you can build your personal profile online – Trevor Young

Updated on January 25th, 2015

Trevor Young is an Australian consultant, author, speaker and trainer, specialising in
public relations and social media. His well known blog, PR Warrior, is a Top 20 Australian Business Blog
and he’s recently released a new book titled MicroDOMINATION.

Trevor made time to speak to me about his book MicroDOMINATION and how to build your personal profile online and become a micro maven.

Transcript

Adam Franklin: Hi, it’s Adam Franklin, and I’m here with a friend. He’s known as the PR Warrior.…

Posted on Apr 23, 2013 by Adam Franklin

Marketing Experiments: Email Content That Gets Clicked

Updated on August 30th, 2021

Email content that gets clicked

Continuing with my marketing experiments, I want to share what I’ve learnt about email content that gets the best click through rates.

[For the uninitiated, a click through rate (CTR) is percentage of people who open your email who then proceed to click through to a link]. Industry-average click through rates are 4%.

If you’ve been wondering what the click through rates are on the Bluewire News emails, they range from 9.8% to 34.5% and typically average 20+%. The Bluewire News goes out every week to over 6,300 subscribers.…

Posted on Apr 22, 2013 by Lesley Hays

How we’re developing the Flexible Packaged Deal

Updated on April 23rd, 2013

From the weekly Success Insights series: Lessons from our Client Success Programs

Everyone has experienced the locked-in contract they regretted later. It’s inevitable: your needs change over time or you discover that what looked right on paper isn’t as useful or practical as you thought.

We’ve always made a point of being flexible with our clients and when we started our Client Success Programs, our attitude was the same. But we’re discovering that striking a balance between a predictable scope and client-focused flexibility can be really hard!…

Posted on Apr 17, 2013 by Adam Franklin

Can your business survive Digital Darwinism? Brian Solis reveals.

Updated on April 18th, 2013

Brian Solis is an AdAge Top 10 marketing blogger, keynote speaker, and acclaimed author of The End of Business as Usual and Engage. As principal at the Altimeter Group he is a digital analyst, sociologist, and futurist, and has studied and influenced the effects of emerging technology on business, marketing and culture.

We caught up via Skype to discuss what is causing businesses large and small to fall victim to Digital Darwinism.
And what is the future of business?

[youtube=https://www.youtube.com/watch?v=uzRhzUHeiPY&rel=0&w=560&h=315]

Here is the transcript:

Adam Franklin: Hi, it’s Adam Franklin, and I’m here with blogger, the author of many books, keynote speaker, and Principal at the Altimeter Group in Silicon Valley: welcome Brian Solis.…

Posted on Apr 16, 2013 by Lesley Hays

How to improve a call to action

From the weekly Success Insights series: Lessons from our Client Success Programs

Sometimes you just know that an element of your web strategy should be working better than it is. But if you think the conversion on something should be higher, don’t be afraid to try and try again with new ideas!

In our case, one of our clients has a main call to action form that’s converting a lot lower than it should and it’s taking a lot of experimentation to improve it. There aren’t a lot of parts to the call to action, so it’s hard to know what to experiment with, but we base our decisions on a few key questions.…

Posted on Apr 12, 2013 by Ann-Maree Lee

Neuroplasticity and the Digital Dinosaur

Updated on April 22nd, 2013

Good news – “Adult brains are plastic”. That doesn’t mean they’re cheap, we lose the lids and then throw them away. It means they aren’t rigid; the grey matter isn’t set in stone. There’s elasticity, movement and amazing possibilities for learning and rewiring.

The world we now live in – virtually

It’s more than a modern world. It’s a virtual world. It’s no longer about what we can see, touch, taste, hear and smell. The focus is on everything outside and beyond the tactile world.…