June 2013 - Bluewire Media

Posted on Jun 21, 2013 by Adam Franklin

Top 15 International Travel Technology Tips – ICTT India 2013

Updated on October 8th, 2013

Selina Power and I had the pleasure of speaking at ICTT 2013, the International Conference on Travel Technology held at The Leela, Kovalam in God’s Own Country (the state of Kerala) in India.

The Leela Palace itself was an stunning hotel atop the cliffs above the Arabian Sea.

It was a superbly organised conference over three days and was officially inaugurated by the Chief Minister for Government of Kerala, Oommen Chandy – which is a very big deal!

Here are the Top 15 Things we took away from the event.…

Posted on Jun 20, 2013 by Lesley Hays

We lost 50% of our positive Facebook comments by focussing on negative conversations

Updated on July 8th, 2013

From the weekly Success Insights series: Lessons from our Client Success Programs

This week, we have an important lesson on the value of positive community engagement!

We heavily monitor a retail sector client’s Facebook page, but recently our two social media guides needed a holiday*. So while our guides were away, we had to minimise the responsive work we could do in order to handle the out of hours monitoring. This meant we significantly reduced our engagement with the community and focussed on “fighting fires” rather than taking the time to encourage and get involved in positive conversations.…

Posted on Jun 12, 2013 by Adam Franklin

Top 20 tweeters at ICTT India 2013 & every single tweet

Updated on June 17th, 2013

How about a big round of applause for the ICTT India 2013 organising committee?

Check out these stats:
1,542,817 twitter accounts reached.
1,161 tweets
8,720,789 impressions

This conference has been a huge success and the Indian tourism bodies and travel operators really have an amazing grasp of the power of technology and social media. Here is the ICTT India conference by the numbers!

Download the PDF Every single tweet via TweetReach (10MB – PDF)
Or view online Every single tweet via TweetReach

Top Tweets

Are you a Top 20 Tweeter?

Posted on Jun 4, 2013 by Adam Franklin

Marketing experiments: 891 inbound leads in a month

Updated on October 8th, 2013

May 2013 marks the one year anniversary of my inbound marketing journey with Hubspot. I’d always been an inbound marketing disciple but for the last 12 months I’ve been actively implementing it. That’s right.. social media, landing pages, lead nurturing, calls to action and blogging!

And I’m pleased to announce a…

A record month on Hubspot – 891 leads (8.1% conversion rate)!

We had 10,944 visitors to our Bluewire Media website, and 891 leads. For the analytics geeks like me, that’s 8.1% conversion rate for the entire website.…

Posted on Jun 4, 2013 by Adam Franklin

Your whole company is in marketing – Bernie Borges interview

Updated on July 16th, 2013

Bernie Borges, Social Business Evangelist, is an author, speaker and trainer. He’s also the CEO of Find and Convert and has more than 20 years experience in the software and internet industry in sales and marketing leadership roles underpinning his knowledge, experience and advice.

As a leading authority on internet and social media marketing strategies, it was great to talk to him and get some tips for our readers.

[youtube=http://www.youtube.com/watch?v=rO-_Cu8pUSU&rel=0&w=560&h=315]

TRANSCRIPT:

Adam Franklin: Hi. It’s Adam Franklin here, and I’m here with Bernie Borges, the CEO of the Find and Convert digital agency.…