Bluewire Media made the switch from Netsuite to Basecamp for project management over 3 years ago and we’re loving it. I’ve written about it a few times here but the crux is that it’s a easy-to-use, quick and affordable solution.  I recently came across a Software Advice article that shares what they learned during an interview with Ryan Singer, co-designer of the original version of Basecamp. In the article, they cover how 37signals uses Basecamp to manage its projects, and how the creators envisioned that users would utilize their program.…

After I gave two keynotes, one on blogging and one on inbound marketing, at the ICTT2013 conference I did an interview with Suresh Babu to dive a bit deeper on the subject.

Transcript

Suresh Babu: Hi, this is Suresh. We are here at Kerala, after the ICTT event, the conference where I had the opportunity to meet Adam.

Adam Franklin: Hello.

Suresh Babu: So why don’t you tell us a little bit about yourself and what you do?

Adam Franklin: Okay. Hello, my name is Adam Franklin. I’m from an Australian company called Bluewire Media, and I want to do a big shout-out to the OME Community and the Web Marketing Academy students and everybody else watching this video.…

This is a guest blog post by Mitchell Hunter who is studying a Bachelor of Communication at the University of Newcastle and is currently interning at Gorilla SEO – a digital marketing company based in Newcastle, Australia. Today he’s gong to show us how evaluate a website for guest posts.

Photo by Anete Lūsiņa on Unsplash

Welcome Mitchell Hunter

Guest blogging can be an effective marketing technique for your business – it can help grow brand awareness, reach new audiences and help build links to your website for SEO purposes.

How do you evaluate if a website is a good fit to host your guest post?

I had the fortune of speaking at the International Conference for Travel Technology (ICTT) in India in June.  Suresh Babu was a fellow speaker and SEO specialist who I learnt a lot from.  I got to do this interview with Suresh Babu whilst we were in Kerala, India.

Here is a transcript

Adam Franklin: Hi, it’s Adam Franklin here. And I’m here with a friend, Suresh Babu. He is the founder of the Web Marketing Academy in India. Thanks for joining us today, Suresh.

Suresh Babu: Thanks, Adam. It’s a pleasure.…

Project Management Before Basecamp:

Bluewire Media is a web marketing consulting business in Australia and we started out building websites.

Initially we were interested in how we could get better and faster at building websites – how could we make sure that we didn’t miss any key ingredients? How could we quality control our work? How could we get faster?

The answer was checklists – lots of them. Over time we developed these checklists for the different stages of our projects – strategy, design, development, deployment.

The checklists definitely helped.

Then we stumbled across our first attempt at project management technology – Netsuite.…

Google Analytics Dashboards

Any social media specialist or digital marketing consultant will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our pages, what path they took to reach particular pages or what they typed into Google to find your website. The amount of data that is available about your website traffic is never ending but not many people know how we get all of the data.

Here is a hint, it takes about 5 minutes to set up and then it just collects the data automatically.…