2014 - Bluewire Media

Posted on Dec 18, 2014 by Toby Jenkins

WMTW 057: Mark Carnegie on Wisdom of the Crowd, PR, Community & Failing Fast and Small. [podcast]

“A group of people can come up with a better decision
than any individual.” ~Mark Carnegie
(Tweet this)

In this episode, I was thrilled to interview Mark Carnegie, one of Australia’s most successful investors, philanthropist, polymath and social activist. He shares some of his hard won investing advice and I was fascinated by his active search for variety in all aspects of his life.

Show-notes:

Key points

Mark is the owner of MH Carnegie & Co., a venture capital, private equity, and corporate advisory firm in Australia.

Posted on Dec 15, 2014 by Toby Jenkins

WMTW 056 – Tom Morkes: The Power of Collaboration & The Single Most Important Question to Ask Any Influencer [podcast]

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“Disciplined approach to Success” Tom Morkes (Tweet this)

In this episode I spoke to Tom Morkes, founder of Insurgent Publishing about influencer outreach, a disciplined approach to success, the importance of multiple projects, crowdfunding and the key lessons he learned from 5 years of active duty as an Officer in the US Army.

Show-notes:

Key points

How Tom transitioned from a military officer to entrepreneur.
How he outsources operations.
The importance of leverage a positive impression.

Posted on Dec 9, 2014 by Adam Franklin

WMTW 055: Matt Michalewicz on goals and meeting high-level influencers [podcast]

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“The primary mover for success is the desire to achieve success.”
Matt Michalewicz (Tweet this)

Show-notes:

Key points

Matt is the author of the book “Life in Half a Second: How to Achieve Success Before it’s Too Late”, a book that teaches how to achievesuccess using scientific approaches.
3 components of a business are marketing, sales and delivery.
Generating leads is the measure of success in marketing.
Convert leads into customers.
Deliver what is agreed upon.

Posted on Dec 4, 2014 by Toby Jenkins

The Power of Less – Inbox=0 in Minutes, To Do Lists, Important Work Done

I’ve been inspired by Leo Babauta’s book The Power of Less to reorganise my organising :-).

There are a ton of lessons in the book, but I wanted to share how I’ve put some of his ideas into immediate effect.

Most Important Tasks

One of the key concepts in the book is MITs – Most Important Tasks. I’ve already blogged about how I plan these each morning. The idea is that you choose 2 or maximum 3 things that you must get done that day.

I like to use Tim Ferriss’ approach for figuring out my MITs:

Once I’ve chosen my MITs, I then add any other thoughts or tasks I’ve remembered to do to my Trello account. …

Posted on Dec 1, 2014 by Toby Jenkins

WMTW 054: Chris Raine – 33,000 members, 80,000 posts, 500,000+ comments, non profits as tech startups and Hello Sunday Morning.

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“We all have a plan until we’re punched in the face.” Chris Raine (Tweet this)

Chris spoke to me about the obstacles and challenges non profits face, the kinds of marketing that has worked for them, how they’ve found and appointed ambassadors and much much more.

Show-notes:

Key points

Chris is the founder of Hello Sunday Morning, a non profit on a mission to change the world’s relationship with alcohol.
Chris shared how he changed his alcohol consumption through blogging at the age of 21
How HSM has attracted 33,000+ members, 80,000 blog posts and almost half a million comments.

Posted on Dec 1, 2014 by Adam Franklin

WMTW 053: Greg Merrilees on website conversion optimisation [podcast]

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“Offer something unique that nobody else can” ~Greg Merrilees (Tweet this)

Adam talks to Greg Merrilees, founder of Studio1 Design about website design for conversions and making T-shirts for podcasters to get on their radar!

Show-notes:

Key points

Started his T-shirt printing business when he was 16 years old.
Greg learned content marketing online, specifically from podcast shows.
Content marketing levels the marketing field for the small company to compete with bigger ones.
Websites are a great help in automating the sales part of the business.

Posted on Nov 26, 2014 by Toby Jenkins

Happy Birthday!

It’s not often that we talk about things like birthdays on this blog. BUT today is my birthday so I wanted to share some birthday cheer.

A few years ago my flat mate was having girlfriend issues and was under a ton of stress with his work. It was his birthday and I knew he wasn’t going to be looking forward to the day.

It was just me at home so I wanted to try to find a good birthday song on youtube to play when he woke up. This is the one I found.…

Posted on Nov 26, 2014 by Will Blunt

Why Blogging is Critical to Your Business

There is an ongoing debate about the validity of blogging for business. Today there are so many other trending forms of content such as podcasts, video campaigns, infographics and Slideshare’s that many people question whether blogging is still important.

Do you think blogging is still important to the success of your online business?

I certainly do. In fact, the irony of writing a blog post about the death of blogging always amuses me. Blogging is far from dead, it is still a crucial element in boosting the visibility of your website.…

Posted on Nov 25, 2014 by Adam Franklin

WMTW 052: Kate Toon on SEO Copywriting

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“It is all about clarity and making it usable and easy for the readers to digest.” Kate Toon (Tweet this)

Adam talks to Kate Toon about SEO, copywriting and the importance of working with people who laugh at your jokes!

Show-notes:

Key points

Kate is an award winning copywriter and she recently founded The Clever Copywriting School.
Copywriting nowadays is about writing for humans first, and then second is Google.
Make sure your content is on focus or in target and at the same time pleasurable and enjoyable to read.

Posted on Nov 24, 2014 by Toby Jenkins

The Importance Of Daily Rituals and Routines & How I Set Up My Day

Do you have any rituals or routines that you use to get in the zone?

I’m getting more and more fascinated by the idea of rituals to help improve my focus and performance.

When I think about performance rituals, I think of ones like Rafa Nadal’s pre-serve shirt adjustment, undie pluck, brow wipe, ball bounce combo (first 13 secs of this vid):

or Verne Harnish’s suggested daily, weekly, monthly, quarterly and annual meetings that become rituals over time.

I even remember in high school when one of my teachers asked Mike McKay – 4 x olympic medallist (inc 2 x gold) in rowing if he had any pre-race superstitions.…

Posted on Nov 20, 2014 by Alex Fredheim

Are You Burning Money On Google Adwords? Find Out Now In Three Easy Steps

Burning Money Google Adwords Feature Image

We are often asked about Google Adwords and one of the most common complaints we hear is that people are pouring money into managed programs and have no idea of whether they are being ripped off or getting the best results possible.

So when Alex Fredheim, founder of Ascendancy Digital, sent me an email with the subject line: Adwords Planning Template – What do you think? – it really got my attention. (You can download it here: Google Adwords Planning Template)

This was actually the first time anyone had come to us with a template they had already created.…