Yearly Archives: 2014

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“A group of people can come up with a better decision
than any individual.” ~Mark Carnegie
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In this episode, I was thrilled to interview Mark Carnegie, one of Australia’s most successful investors, philanthropist, polymath and social activist. He shares some of his hard won investing advice and I was fascinated by his active search for variety in all aspects of his life.

Show-notes:

Key points

• Mark is the owner of MH Carnegie & Co., a venture capital, private equity, and corporate advisory firm in Australia.

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“Disciplined approach to Success” Tom Morkes (Tweet this)

In this episode I spoke to Tom Morkes, founder of Insurgent Publishing about influencer outreach, a disciplined approach to success, the importance of multiple projects, crowdfunding and the key lessons he learned from 5 years of active duty as an Officer in the US Army.

Show-notes:

Key points

• How Tom transitioned from a military officer to entrepreneur.
• How he outsources operations.
• The importance of leverage a positive impression.
• What keeps people attention depends upon what project it is.

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“The primary mover for success is the desire to achieve success.”
Matt Michalewicz (Tweet this)

Show-notes:

Key points

• Matt is the author of the book “Life in Half a Second: How to Achieve Success Before it’s Too Late”, a book that teaches how to achievesuccess using scientific approaches.
• 3 components of a business are marketing, sales and delivery.
• Generating leads is the measure of success in marketing.
• Convert leads into customers.
• Deliver what is agreed upon.
• It is important to know the behavior of your customer and understand their psychology.

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“We all have a plan until we’re punched in the face.” Chris Raine (Tweet this)

Chris spoke to me about the obstacles and challenges non profits face, the kinds of marketing that has worked for them, how they’ve found and appointed ambassadors and much much more.

Show-notes:

Key points

• Chris is the founder of Hello Sunday Morning, a non profit on a mission to change the world’s relationship with alcohol.
• Chris shared how he changed his alcohol consumption through blogging at the age of 21
• How HSM has attracted 33,000+ members, 80,000 blog posts and almost half a million comments.

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“It is all about clarity and making it usable and easy for the readers to digest.” Kate Toon (Tweet this)

Adam talks to Kate Toon about SEO, copywriting and the importance of working with people who laugh at your jokes!

Show-notes:

Key points

• Kate is an award winning copywriter and she recently founded The Clever Copywriting School.
• Copywriting nowadays is about writing for humans first, and then second is Google.
• Make sure your content is on focus or in target and at the same time pleasurable and enjoyable to read.