April 2014 - Bluewire Media

Posted on Apr 30, 2014 by Toby Jenkins

WMTW 008: LinkedIn Influencer Ron Baker on giving IP away [podcast]

Click to tweet the podcast with Ron Baker >>

Ron Baker is a fascinating guy and a business hero of mine. His life goal is to “Bury the timesheet” in the professions and that’s how I first “met” him through his bestselling book: Implementing Value Pricing.

“If I give away my IP I have to replenish it. It keeps me at the constant edge.” Ron Baker (tweet this)

His belief that: “The value of your product or service is solely in the eyes of your customer”, profoundly impacted my view of pricing and the purpose of a business.…

Posted on Apr 29, 2014 by Adam Franklin

WMTW 007: Our brutal early marketing journey [podcast]

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With our first six episodes on iTunes… you may be wondering who we are, what led us here to this podcast and how we’ve embarked on a decade long adventure to discover web marketing that works.

Show notes

Background of Adam & Toby

Met in Grade 1 in 1986 at Ashgrove State School
Did everything from school, swimming, water polo, uni, travelling, 9.5 years in business and most recently a book!

Background of Bluewire Media

You’ll hear stories of us selling websites, doing graphic design, managing social media for clients, but we now are a web marketing consulting firm.

Posted on Apr 29, 2014 by Adam Franklin

Land rush book bonuses worth $370,092 (Web Marketing That Works)

UPDATE: Thanks so much to everyone who jumped on these bonuses. We really appreciate your support. They are now closed (but the book is still for sale obviously).

The 33 Free Web Marketing Templates are still available though.

Update: Thank you to everyone who has bought a copy of Web Marketing That Works.

If you are still considering whether the book will be valuable to you, check out this short video where we answer some common questions.

The common questions

Who’s it for?
What’s in the book?
Where can you get the templates?

Posted on Apr 28, 2014 by Adam Franklin

WMTW 006: Glenn Murray on selling an e-book every 5 seconds [podcast]

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Tweet this podcast with Glenn Murray >>
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Glenn Murray is the author of SEO Secrets and Practical SEO Copywriting and founder of Divine Write.

“Get the best designer you can afford and get a brilliant website” Glenn Murray (tweet this)

Marketing philosophy

Share your knowledge (like Glenn did with his successful SEO Secrets e-book).

Ah-a moments

Meeting and partnering with Darren Rowse (aka Problogger) to create an e-book. And then seeing first hand the power of email marketing for selling.…

Posted on Apr 27, 2014 by Winston Ong

Is Your Google Analytics Data Just a Hit Counter? Use Advanced Segments to Really Understand Your Visitors

This is a guest blog post

Winston Ong is an SEO and Google Analytics certified consultant based in Sydney. You can find him writing about search marketing and analytics on his freelance website The SEO Tailor.

Welcome Winston

Advanced segments have to be one of the most under utilized features of Google Analytics.

The hard reality is that if you aren’t segmenting your users into relevant groups, then you’re only really using Google Analytics as a big, clunky and over-spec’d hit counter.

Many webmasters can be put off by the word ‘Advanced’, and believe the feature is the realm of power users only – the data geeks – and not general marketers or business owners.…

Posted on Apr 26, 2014 by Adam Franklin

Praise for Web Marketing That Works [slidedeck]

Check out what these folks had to say about Web Marketing That Works by Adam Franklin and Toby Jenkins.

Click to tweet this slidedeck >>

[slideshare id=33834162&doc=webmarketingthatworksendorsements-140423005740-phpapp01]

Praise for Web Marketing That Works

“In Web Marketing that Works, you’ll learn everything you need to know to generate attention for your business. Just like my two friends Adam and Toby, the book is fun, approachable, slightly alternative, and it delivers great ideas about how to develop strategies and implement tactics for success.”
~ David Meerman Scott
Bestselling author of The New Rules of Marketing & PR

“A practical guide for CEOs looking to master marketing on the web.…

Posted on Apr 25, 2014 by Toby Jenkins

59 Web Marketing Tools

59 Web Marketing Tools from Bluewire Media

One of the questions you may have asked on your web marketing journey, is: “what web tools should I be using?” We have too.

Over the last decade of marketing on the web, we’ve tried and tested the myriad free and paid tools and we have narrowed it down to the best 59 tools you need. We use them all virtually everyday for social media, email marketing, blogging, videos, webinars, analytics, SEO, inbound marketing, to run events and to run our own business, Bluewire Media

All these tools save us time, give us insights and make our life a lot easier!…

Posted on Apr 24, 2014 by Adam Franklin

No.1 business podcast, No.5 on all iTunes (behind Tim Ferriss)

We’re now at the 24 hour mark since our podcast when live on the iTunes.

You’ve helped the show reach No.1 in the business category and No.5 on all of iTunes (Australia).

No.1 business podcast

No.5 on all of iTunes

This is only temporary of course, but thanks to the support of readers like you, we are inspired to try and stay here!

Check out the new Web Marketing That Works podcast show on iTunes>>

We’d love it if you listened to one of our 5 launch shows, subscribe and leave us a rating and review.…

Posted on Apr 23, 2014 by Adam Franklin

New and noteworthy on iTunes

Thanks to your support our podcast has launched onto the iTunes new and noteworthy list. In fact, after less than 12 hours it looks like the show is in the Top 10 (at least on the Australian iTunes).

So, thank you!

Even though I know many more people have left reviews, they don’t all show immediately, but we’ll be giving you all a big shout out in due course.

Thank you

Sean Bowes, Tom Bebbington and Tom Oakley for getting the ball rolling with your reviews.…

Posted on Apr 23, 2014 by Adam Franklin

Launch of our new podcast Web Marketing That Works

Toby and I are pleased to announce the launch of our new podcast called Web Marketing That Works. We’ve just been approved by iTunes and have our first five shows ready for you.

If you’d like to support the show, here’s what you do.

Here’s how to check it out (and help us out)

1. Click this iTunes link

Click this link to take you to Web Marketing That Works podcast on iTunes >>.

https://itunes.apple.com/au/podcast/web-marketing-that-works/id867351184

2. View in iTunes

2a. Launch application (if using Chrome)

3. Subscribe

4. Listen to a show

5.

Posted on Apr 23, 2014 by Adam Franklin

WMTW 005: Our SEO journey from invisible to No.1 with a surprising twist [podcast]

Podcast: Play in new window | Download

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Click to tweet this show >>

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