What is Wrong with Customer Service and How can Marketing Fix it?
Customer service is constantly being compromised by companies who prioritize other departments. This should not be happening because companies need customers and clients to survive. The culture in so many companies today has put competition ahead of customer retention. Instead of driving to make existing customers happy, many companies continue to focus on winning over new customers. These companies need to understand that they are spending more on customer acquisition but then not doing anything to try to retain those customers which is essentially wasting the investment and alienating the customers they paid to acquire in the first place.…
In episode 21 we looked at techniques that have helped us improve our website development project times from 6 months to 4 weeks. Particularly the importance of communication. It’s based on my guest post for Odesk.
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Show notes
We dig into the 4 key elements that help your website project run smoothly:
Get decision makers involved in the planning early
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
In episode 17 we looked at the basics of how to grow your email list. Things like housing your flagship content on a landing page, with a simple form where people can enter their name and email address in exchange to for it. Plus things like removing the main navigation to remove distractions. In this episode we step it up a notch and look at the more advanced tactics to amplify the growth in your email list.…
“When you have the foundation in place, social media can amplify your efforts and see your results explode.” ~ Toby Jenkins
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
The book is about applying the principles of Stoicism and Ryan uses stories – from the ancient Stoics, like the Marcus Aurelius quote above, through to Barack Obama’s election campaign in 2008 – to illustrate how we can choose to face challenges, endure them and ultimately turn them to our advantage.…
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…
“Be transparent and give away as much as you possibly can.” Tristan White (tweet this)
Tristan White is CEO of The Physio Co, a proud father and husband and Ironman triathlete.
Show notes
The bottle neck for growth is finding the right people to work in the unsexy world of aged care. So the marketing is focused on attracting and retaining physiotherapists to work in aged care.
Web Marketing Philosophy
“Be transparent and give away as much as you possible can”
Marketing experiments:
The good (what’s worked well):
The The Culture Book which is a year in the life of The Physio Co family.…
“Focus on connecting with real people as in real life” ~Adam Franklin
This quote and dozens of others are from our new book Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins. Order it online.
Feel free to share the quote — tweet it, pin it, Facebook it or embed it!
You can also download all the bonus 33 free templates as an 11.2 MB zip file.…